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Manuel LORIMIER

LES BREVIAIRES

En résumé

Membre du CODIR
Rattache au VP SOUTH
Equipe de 11 personnes
Marques : LOTUS, OKAY, DEMAK'UP, NANA, TENA
Périmètre de responsabilité : category vision, perfect store, category management, shopper marketing, marketing de l offre, merchandising, revenue management, promotion de l'offre, trademarketing, PLV, shopper Channel et customers insights, négociation contreparties et partenariats avec GMS, business plans, GMS, e-business & Drive

Mes compétences :
Category management
Créatif
Marketing
Promotion
Revenue management
Plv
Management
Business plan
Merchandising

Entreprises

  • SCA FRANCE TISSUE & PERSONAL CARE - CUSTOMER MARKETING CORPORATE FRANCE

    2013 - maintenant 11 people
    Category management stratégique et Category vision
    Shopper marketing et trademarketing
    Revenue management (ROI promo, promo stratégie)
    E business stratégie et activation
    Insights (shopper, customer, category, Channel)
    Perfect store

  • SCA TISSUE - TISSUE CUSTOMER MARKETING DIRECTOR - CODIR

    2012 - 2013 CATEGORY MANAGEMENT, SHOPPER MARKETING, MERCHANDISING, REVENUE MANAGEMENT, PLV, TRADEMARKETING, E BUSINESS

    MANAGEMENT TEAM 5 PEOPLE

  • Georgia Pacific - CUSTOMER MARKETING DIRECTOR TISSUE - CODIR

    Bois-Colombes 2010 - 2012 CATEGORY MANAGEMENT TRADEMARKETING SHOPPER MARKETING PLV MERCHANDISING REVENUE MANAGEMENT

    MANAGEMENT TEAM 5 PEOPLE

  • PEPSICO - Directeur category Management FOOD

    2003 - 2010 8 people
    CATEGORY MANAGEMENT REVENUE MANAGEMENT MERCHANDISING PROMOTION

  • Carrefour - Marketing & Merchandising Manager BOISSONS

    Massy 2000 - 2003

  • PROMODES - Marketing Manager PÂTISSERIE

    1999 - 2000

Formations

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