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Valiram
- Group Chief Operating Officer
Direction générale | Kuala Lumpur
2019 - 2022
Valiram is Asia’s leading luxury goods and 360° retail specialist.
Responsibility & Accountability
- Own group P&L responsibility as a board member. The Group covers hundreds of brands and 400 stores operating within downtown, travel retail and online environment. My scope of responsibility covers all following customer sectors: Watches, Luxury Fashion, Sport and Entertainment, Perfumes & Cosmetics, Jewellery & Accessories, Food & Beverage, which are represented by world class brands such as Rolex, Hermes, Mickael Kors, Victoria Secret, Nike, Bvlgari, Chanel or Godiva. It generates hundreds of Millions USD revenue a year and employs close to 4000 people.
- Lead Country General Managers to drive sales, profit and all retail-oriented targets in all countries (Malaysia, Singapore, Thailand, Indonesia, Macau, Philippines, Australia & New Zealand).
Achievements:
- Maintained P&L ratios and profitability in 2020 & 2021 disrupted financial year.
- Partnered with the CEO to identify and then lead various revenue channels that helped survive 2020 crisis, from online businesses to private sales events.
- Led restructuring, cost-cutting and re-organising projects across all countries to adapt company to “new normal” trading environment.
- Re-engineered the entire SOP framework under ISO 9000 format, to establish world class standards across the company.
- Launched a new Retail Excellence Program to consistently operate in a world class customer service and store standards environment.
Brands portfolio:
Chloe, Coach, Salvatore Ferragamo, Hermes, Hugo Boss, Lacoste, Versace, Longchamp, Polo Ralph Lauren, Zanotti, Jimmy Choo, Tory Burch, Michael Kors, Victoria Secret, Steve Madden, Godiva, TWG, Nike, Bvlgari, Tiffany, Mont Blanc, Swarovski, Rolex, Omega, IWC, Panarai, Tudor, Chopar, Jaeger Lecoultre, Cartier, Vacheron Constantin, SWG and W&W, Bath & Body Works, Chanel, Dior, Estee Lauder, Apple, Lego, Tumi, Rimowa.
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Alshaya Group
- Country Manager - Central Operations
Dubai
2015 - 2019
Alshaya UAE: multi billion USDs a year / 11,000+ people in stores / close to 800 stores.
Responsibility:
- Led Alshaya UAE Central Operations Department, covering 56 brands and 782 stores.
- Ambassador of the Alshaya Business, with influence spanning across all of the fashion stores, restaurants and cafes in the UAE, my responsibility covered the country P&L.
Accountability:
- Responsible, throughout the 7 UAE Emirates, for profitability focusing on loss prevention, audit, customer service, strategic & tactical marketing and business development, at the same time driving consistent operational efficiency and best practices in all stores via the company standard operating procedures.
- Acting as a central point of store communication for the business, the team also protects the company's reputation, supports new brand openings and resolves any issues and problems on the ground.
Achievements:
- Achieved P&L bottom line profit results with double digit % growth, for 2 years in a row.
- Supported consistent market growth at a pace of 80 to 100 stores openings a year.
- Maintained customer satisfaction KPIs and successfully launched loyalty programs.
Brands portfolio in UAE:
- Fashion Brands: H&M, Victoria Secret, Topshop, American Eagle, & other stories, COS, Footlocker, Next, Mothercare, Debenhams department stores, Burton Menswear London, Claire's, Icing, Coast, Dorothy Perkins, Evans, El Ganso, Justice, Jack Wills, Milano, Miss Selfridge, Oasis, Payless, Phase Eight, River Island, Wallis, Warehouse.
- Food Brands: Starbucks, Shake Shack, Cheese Cake Factory, PF Chang's, Al Forno, Asha's, Bouchon Bakery, Dean & Deluca, IHOP, Le Pain Quotidien, Pinkberry, Potbelly, Raising Cane's, Texas Roadhouse.
- Health & Beauty Brands: Boots, MAC, NYX, Bath & Body Works, Clinique (Retail), Jo Malone London, Etude House, Charlotte Tilbury, Le Labo, Tromborg, Solaris, Vision Express.
- Home Furnishings & others Brands: Westelm, Pottery Barn, Muji.
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Starbucks Coffee - Alshaya Group
- Senior Operations Manager
Kuwait
2014 - 2015
Responsibility & Accountability:
- Led Starbucks Coffee MENA flagship market’s operations and expansion, Kuwait, a Multi millions USD business.
- Directly supervised 7 District Managers, 80 stores, and around 750 people.
Achievements:
- Enhanced profitability of the region, bringing it to the highest Profit ratio of MENA markets.
- Increased by 30% Kuwait market stores portfolio.
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Starbucks Coffee - Alshaya Group
- Senior Operation Manager
Bahrain/Qatar/Oman
2011 - 2014
Responsibility & Accountability:
- Led 3 countries’ operations and expansion, Bahrain, Qatar & Oman, from 2011 to 2014.
- Drove a team of 3 Country/District managers, 40 stores, and around 260 people, and a support team.
Achievements:
- Turned-over Oman market profit situation from negative to positive.
- Doubled Bahrain & Oman market stores portfolio size.
- Generated consistent double to triple digit P&L bottom line profit growth.
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Carrefour
- Retail Operations Manager
Dubai
2008 - 2011
Majid Al Futtaim Retail is Carrefour franchisee partner.
Responsibility & Accountability:
- All stores’ operations, P&L and sales performance management.
- Actively participated to the Supermarket division Business Unit start-up in every aspect of the business (from concept to design, pricing and structural organization).
Achievements:
- Multiplied sales volume by 2 in the first 6 months.
- Grew Sales & profitability up to “year 3 business model” in only 9 months in one of my Business Unit.
- From scratch, opened the first 9 stores of the new business model.
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Paris (75000)
2002 - 2008
Accountability:
- Full P&L responsibility of the business unit.
- Handled various business Units, from 5 to 15 millions USDs revenue, from Deputy GM to GM, including community mall & petrol station.
Achievements:
- Turned-around lose making store.
- Brought and then maintained in a cash cow profit phase, one of the best store of the region.
- Set and monitored partnership with local Universities and Business Schools to support in store recruitment and talent promotion.
