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Marion PEREZ

Paris

En résumé

Solid expertise in Digital Strategy: Web Content, Emailing marketing, SEO, Social Media, Display/Retargeting
Expertise in marketing and communication: marketing strategies, B2C communication, product management
Solid knowledge about institutional communication strategies: brand image, PR, brand and product development
Creative spirit, determined, flexible and used to work in an international environment
Fluent level of French, Spanish and English


Mes compétences :
Communication
Hôtellerie
International
Marketing
Tourisme
E-commerce
Content Management System
SEO
Email marketing
Social media
Webmarketing

Entreprises

  • Emirates Airlines - ECommerce Manager Spain & Portugal

    Paris 2015 - maintenant

  • AccorHotels - ECommerce & OTA Coordinator Spain

    Paris 2013 - 2015 • Increase Web Direct Business via Accor websites and develop strategies to get an accurate balance between Web Direct & Web Indirect.
    • Managing CMS for accorhotels.com & upscale / midscale brands
    • Managing strategy of email marketing: segmentation, content
    • Monitor SEO performance and implementation of offsite optimization and rich content
    • Launching of Social Media strategy for accorhotels.com in Spain
    • Follow up display campaigns and retargeting campaigns
    • Identifying & managing new online partnership opportunities: affiliation, partners
    • Management of Strategic & Key OTA accounts: Business Review Meetings, Calls
    • Support and consultancy service for hotels

  • Accor Hoteles España - Marketing Manager Project Mercure Spain & Portugal

    Paris 2013 - 2013 • Defining, launching and implementing local marketing strategies for Spain and Portugal
    • Managing and monitoring quality: analysis of guest satisfaction, product & services audit, mystery calls, corrective action plans
    • Detecting and integrating new local synergies and partnerships to increase brand awareness: offer “So Woman”, loyalty program, wine and gastronomy offers
    • Elaborating sales pitch to promote Mercure franchise in Spain
    • Reporting and following up of marketing actions: media plan, PR, promotions
    • Managing/ following -up a yearly budget

  • Accor Hoteles España - Madrid - Project Manager Rebranding Ibis brand (economy hotels)

    2012 - 2012 • Managing Ibis hotels rebranding in all internal and external communication aspects
    • Coordinating and managing of the project with communication agencies, printing companies and hotels

  • Accor Hoteles España - Madrid - Communication & PR Manager

    2011 - 2012 • Elaboration of the communication & PR action plan for 2012
    • Increasing of Accor’s awareness in the targeted medias
    • Local communication: Hotels support with press releases and local events
    • Crisis communication: Hotels closure and incidents
    • Event organization: grand openings, national and international press trips, internal conventions

  • Accor - Product & Communication Manager MGallery

    Paris 2010 - 2011 • Development of the brand platform: brand equity, brand values, ambitions, vision, mission
    • Creation of a new visual identity for the brand: new logo, new graphic chart, communication plan
    • Conception and launching of the MGallery directory
    • Creation of New offers : Memorable Moment, Green Package
    • Audiovisual and IT guidelines definition for bedrooms
    • PR plan deployment and event organization around the MGallery ambassador
    • Revision of hotel development projects, work on tools for development teams

  • Accor - Junior Project Manager, Strategic and Marketing Partnerships, Trainee

    Paris 2009 - 2009 • Promotion of partners’ offers (promotions, visibility, brand awareness, packaged offers, sampling) for all the Accor brands
    • Partnership coordination (15) in an international and multi-brand environment
    • Statistics reporting & analysis
    • Market research, benchmark for partnerships prospection
    • Managing internal communication: intranet articles, monthly e-newsletter

  • Accor - Project Manager Product & Brand all seasons (previous ibis Styles)

    Paris 2009 - 2010 • All Seasons brand strategy set up: re-definition of the brand DNA
    • Conception of business development & franchise tools to support new regions : refurbishing guide, the essentials, franchise brochure, self assessment sheet
    • In-country Brand development
    • Review of the quality checklist for product & service audit
    • Internal communication and contents planning (newsletters, intranet)

  • Aparthotels Adagio - Junior Product Manager, Marketing Department, Trainee

    Paris 2008 - 2009 • Field Marketing: Commercial brochures, Developping Sales argumentation, catalogue, Product factsheets, Corporate movie, Benchmark, Direct marketing.

  • LOGICA MS - Marketing Assistant for the Microsoft Key Partner Manager, Paris France, trainee

    Venette 2008 - 2008 • Field Marketing : Arranging internal and external communication & events, Commercial brochures, Intranet articles, promotional film production
    • Strategic marketing: Benchmark, follow-up of the set objectives, assisting the development of new commercial businesses

  • HUDSON - HR Junior Consultant, Dublin Ireland, Trainee

    2007 - 2007 • Databases update, Resourcing candidates, Flyers design, Benchmark

Formations

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