Office Depot
- Directeur Général Vente à Distance & Ecommerce
Senlis2013 - maintenant Gestion des activités Ventes à Distance France – Catalogue – Ecommerce – Vente Sédentaire – CA 2013 : 92M$
Développement de la notoriété de la marque Viking et des sites www.vikingdirect.fr et www.officedepot.fr
Développement de la stratégie marketing Clients – Produits – Prix afin de conquérir des parts de marché, augmenter le chiffre d’affaire et consolider la rentabilité
Mise en place d’analyse marché / concurrence et d’analyse des comportements client (Groupes de rencontre, Speed Dating, enquêtes qualitatives…)
Mise en place de micro segmentation de la base clients afin de mieux cibler l’offre produits et d’optimiser les taux de réponse des medias marketing utilisés (Print, web, télé vente…)
Mise en place d’une stratégie Ecommerce ayant pour objectif de devenir le media principal dans le développement de la Relation Client
o Optimisation de l’expérience client sur les sites web par l’amélioration de l’ergonomie des parcours clients critiques sur les sites (recherche produits, Gestion du panier, validation du panier, création de compte)
o Optimisation du Merchandising et Marketing Produits sur les sites
o Développement du trafic sur les sites en relation avec le cycle de vie des clients
Mise en place d’une stratégie de contact « multicanal » des clients afin d’optimiser les dépenses marketing et publicitaires
Mise en place d’un programme de télévente pour la fidélisation et le développement des meilleurs clients des clients à fort potentiel
Office DEPOT
- Senior Director - Ecommerce Europe & Marketing Strategy programs - Europe
Senlis2009 - 2013- Analyze and define the new customer strategy to strengthen Office DEPOT brands position on the different European markets.
- Identify opportunities for additional revenue and profitability improvements on European markets
-Define and implement a new customer segmentation
-Define and implement a new unique selling propositions and new pricing architecture based on a multi customer touchpoint strategy
- Define and implement the new Viking brand position – definition of core brand values and attributes, design of the new brand personality and the new visual identity – Improvement of the customer shopping experience along the customer journey.
-Define and implement the new web strategy to offer a refresh and more adapted online experience for customers
* Customer experience optilisation (usability improvements, redesign of pages and store fronts, search optimization, content enrichment)
* Development of the sales drivers (SEO optimization, new SEA and ESP agencies, New CRM solution, new affiliate network)
* Implementation of a multi touchpoint contact strategy (web, catalog, TAM, field sales)
Office DEPOT
- Senior Director IT Europe
Senlis2006 - 2009- Management of the IT Organization - 290 FTE spread over 14 countries – Budget : 67M$ for Europe and Middle East
- Definition and implementation of the IT strategy in full consistency with operating priorities to support the company growth and profitability objectives
- Definition and implementation of a service oriented IT governance based on « value added principles» for the company
- Review of the IT organization based on reengineered IT service portfolio – Implementation of new RACI and new job reference models
- Support the European Executive team for:
*Definition of the strategic plans
*Management of processes related to Sarbanes Oxley
*Management and monitoring of the IT project portfolio
*Reengineering of production and operation processes
- Optimization of the IT cost structure and budget (reduction by $14M)
Office DEPOT
- Director IT Retail Europe
Senlis2002 - 2006- Management of European IT Retail (France, Spain, Hungary) and French IT operations – 45 FTE – 15 M$
- Definition and implementation of an IT governance in full alignment with Office DEPOT strategic plan (review of internal service contracts, implementation of service level agreements, implementation of KPI…)
- Implementation of a new international ERP for the retail division in Europe. Implementation of JDA MMS 4R5 for Supply Chain and product flow management – Windss POS – JD Edwards – Finance.
- Opening of 21 stores in France and 12 in Europe
- Opening of two 20.000m² distribution centres and a 250 position customer service centre.
- Reduction by 15% of the IT cost structure – Negotiation of contracts and optimization of procurement.
Office DEPOT
- Integration project Manager
Senlis2000 - 2002- Definition of brand position for Office DEPOT and Viking: Brand audits, definition of the brand platform associated with unique selling propositions.
- Mapping of operation and production flows: analysis of internal and external processes, reengineering of customer facing processes, reengineering of supply chain, financial and related IT flows.
- Management of the IT PMO: management of functional and business analysis, management of the IT project portfolio and resource allocation process to support integration between Office DEPOT and Viking units.
