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Martin NUGUES

SHANGHAI

En résumé

Mes compétences :
Webmarketing
Gestion de projet

Entreprises

  • Motion Global Optical Group - Senior Digital Marketing Manager (SEM)

    2013 - 2014 · Provide strategic directions across search marketing (Google Adwords, Bing Ads), RTB & Social advertising
    · Supervise and train a multi-cultural team of 10+ people
    . Restructured the department to get a fully dedicated SEM team
    · Manage a US$200,000 monthly budget across 500+ Campaigns targeting 30+ countries
    · In charge of planning Search, Display, Re-marketing & PLA campaigns across 30+ countries
    · Develop in-house tools to increase the team's efficiency in managing 80.000 SKUs
    . Developed bidding automation through 3rd party software (negotiations with 3rd party partner, implementation of the bidding tool, developed strategy & daily management)

  • Motion Global Optical Group - Marketing Coordinator

    Lille 2012 - 2013 In charge of all marketing activities related to SmartBuyGlasses.ca including :

    - SEM (Daily management of Adwords & Bing campaigns)
    - SEO (On page: content management, Off page: Linkbuilding, blogging)
    - CPC (partner with several comparison shopping websites, both free and paid partners)
    - Affiliate management (Managing networks of affiliates via partners such as Commission Junction and Link Share)

    IT projects:
    - Testing of new website versions
    - Optimization Projects (provided lists of optimizations to increase Conversion rate, reduce bounce rate and facilitate customer journey)

  • Publicis Activ Lille - Advertising Executive assistant

    2011 - 2011 Project Management for the agency's main client, an international DIY department strore.

    - Web projects (publication of a series of videos under the theme of do it yourself)

    - Print projects (flyers, point of sale advertising)

    - Creation of a pack that includes two books and a DVD. Conception of the whole product (Edition of written content, illustrations, supervising the creation of DVDs and packaging).

  • Beautiful Life Development Plan (BLDP) - Project manager

    2010 - 2010 Project manager :
    - Organized an event at the Shanghai World Expo on the Internaitonal Children's day
    - Follow up of client relations
    - Website management (uploading articles and pictures of the organization's events)

Formations

  • Skema Business School

    Sophia Antipolis maintenant

  • Ecole Supérieure De Commerce

    Sophia Antipolis 2009 - 2012 Master in Management

    Marketing
    Marketing Communication
    Strategy
    Human Ressources Management
    Corporate Social Responsibility
    NGO Management
    Doing Business in Europe
    Doing Business in Asia
    Project Management
    Accounting
    Web Marketing

  • The University Of Western Australia UWA (Perth)

    Perth 2008 - 2008 Spent a semester at UWA studying South-East Asian economies and Australian civilization.

  • Université Lille 3 Charles De Gaulle

    Villeneuve D'Ascq 2006 - 2009 Langues Etrangères Appliquées, specialized in English and Spanish

    Subjects studied : Spanish and English speaking civilizations,
    translation courses,
    economics,
    marketing,
    law,
    accounting.

Réseau

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