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Mathilde KNIGHT

Paris

En résumé

Mes compétences :
Communication
Marketing
Relationnel
Vente
Leadership
Rigueur
Management
Synthèse

Entreprises

  • Shiseido - Training Manager TRAVEL RETAIL EMEA

    Paris 2011 - maintenant TRAINING & COACHING

    - Responsible for training Beauty Consultants (150 people)/Generic Staff/Airport Operators/Field Supervisors
    regarding product knowledge, mini treatments & selling techniques.
    - In charge of Field Supervisors Program to upgrade their skills, communication & commitment.
    - Maintaining team motivation and evaluating Beauty Consultants’ performance through a BC Coaching Program.

    TOOL DEVELOPMENT

    - Create learning and innovative tools (leaflets, training supports, games, newsletters).
    in order to reinforce brand message & improve Beauty Consultants’ knowledge.
    - Develop marketing animations (ideas & conception).
    - Set Up the E-Learning System in Airports Operators.

    ORGANIZATION & EVENTS:

    - Organize the Annual BC Seminar 170 persons/4 days and other Mini Seminars within the year.
    - Define & execute training schedule + follow up amongst all public in airports.
    - Participate in Press Event and sponsoring.

    BUDGET & STRATEGY:

    - Responsible of training budget.
    - Define strategy for Travel Retail EMEA and analyze results in order to ensure improvement.

  • Shiseido - Trainer Travel Retail Europe/Middle East Shiseido

    Paris 2011 - 2012 - Implemented training plans according to market needs.
    - Responsible for transmitting Brand Values and staying true to the Corporate Training message.
    - Built strong brand image by adhering to merchandising guidelines.

  • DIOR LVMH Mexico City - Brand Manager Assistant

    2009 - 2010 - Managed staff and organised the Beauty Consultants’ training for the CRM program.
    - Participated in the creation of the new CRM program, increased the contact base from 100 to 3000 loyal supporters.
    - Developed / adapted tools to optimize intern communication. Analysed “Sell In and Sell Out” to submit a report.
    - Created the new intern shop, managed stock, accounting, and sales for 6000 Euros of product in first month of opening.

  • YSL Beauté L'Oréal Dubai - Brand Manager Assistant

    2008 - 2008 - Analyzed monthly sales and explained variances (Benchmark, follow up of sell out results, panels analysis).
    - Coordinated the international launching of products, seasonal collection (Concept, packaging, communication).
    - Managed promotional events, and trade marketing for Middle East retailers (pouch and sample offers, leaflets, visuals).

  • Saatchi & Saatchi - Advertising Manager Assistant

    Saint-Denis 2007 - 2008 - Managed and assisted clients, briefings, strategic and creative thinking, and support.
    - Budgets: Procter & Gamble: Pampers, Head & Shoulders/ General Mills: Old El Paso/ Sony Ericsson

Formations

  • Bordeaux Ecole De Management ESC Bordeaux

    Talence 2006 - 2010 - Graduated with a Master II in Management (Marketing Major)
    - Inst of Technology of Monterrey, Campus Guadalajara (ITESM) - International Exchange.
    - Preparatory Class in Political Sciences

    Vice présidente de l'association de Voile

Réseau

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