Mes compétences :
Communication
Marketing
Relationnel
Vente
Leadership
Rigueur
Management
Synthèse
Entreprises
Shiseido
- Training Manager TRAVEL RETAIL EMEA
Paris2011 - maintenantTRAINING & COACHING
- Responsible for training Beauty Consultants (150 people)/Generic Staff/Airport Operators/Field Supervisors
regarding product knowledge, mini treatments & selling techniques.
- In charge of Field Supervisors Program to upgrade their skills, communication & commitment.
- Maintaining team motivation and evaluating Beauty Consultants’ performance through a BC Coaching Program.
TOOL DEVELOPMENT
- Create learning and innovative tools (leaflets, training supports, games, newsletters).
in order to reinforce brand message & improve Beauty Consultants’ knowledge.
- Develop marketing animations (ideas & conception).
- Set Up the E-Learning System in Airports Operators.
ORGANIZATION & EVENTS:
- Organize the Annual BC Seminar 170 persons/4 days and other Mini Seminars within the year.
- Define & execute training schedule + follow up amongst all public in airports.
- Participate in Press Event and sponsoring.
BUDGET & STRATEGY:
- Responsible of training budget.
- Define strategy for Travel Retail EMEA and analyze results in order to ensure improvement.
Shiseido
- Trainer Travel Retail Europe/Middle East Shiseido
Paris2011 - 2012- Implemented training plans according to market needs.
- Responsible for transmitting Brand Values and staying true to the Corporate Training message.
- Built strong brand image by adhering to merchandising guidelines.
DIOR LVMH Mexico City
- Brand Manager Assistant
2009 - 2010- Managed staff and organised the Beauty Consultants’ training for the CRM program.
- Participated in the creation of the new CRM program, increased the contact base from 100 to 3000 loyal supporters.
- Developed / adapted tools to optimize intern communication. Analysed “Sell In and Sell Out” to submit a report.
- Created the new intern shop, managed stock, accounting, and sales for 6000 Euros of product in first month of opening.
2008 - 2008- Analyzed monthly sales and explained variances (Benchmark, follow up of sell out results, panels analysis).
- Coordinated the international launching of products, seasonal collection (Concept, packaging, communication).
- Managed promotional events, and trade marketing for Middle East retailers (pouch and sample offers, leaflets, visuals).
Saatchi & Saatchi
- Advertising Manager Assistant
Saint-Denis 2007 - 2008- Managed and assisted clients, briefings, strategic and creative thinking, and support.
- Budgets: Procter & Gamble: Pampers, Head & Shoulders/ General Mills: Old El Paso/ Sony Ericsson
Talence2006 - 2010- Graduated with a Master II in Management (Marketing Major)
- Inst of Technology of Monterrey, Campus Guadalajara (ITESM) - International Exchange.
- Preparatory Class in Political Sciences
