Maxime BOHE

En résumé

Entreprises

• Richemont - Deputy Director - Strategic Planning

  Paris 2012 - maintenant

• Richemont - Senior Media Project Manager

  Paris 2010 - 2012 Richemont is the world's second largest luxury goods group. It owns 18 leading companies in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments (Cartier, Van Cleef & Arpels, Montblanc...).
  
  As Senior Media Project Manager for the Group - for all Richemont brands / worldwide scope - my responsibilities are:
  
  - To participate in all steps of the Media plans’ process: conception, production and restitution.
  - To work hand in hand with our media partner, ZenithOptimedia, in order to ensure the best quality of output for the Richemont brands: respect the set of work procedures and participate to their improvement.
  - To maintain and develop internal client relationship: identify and anticipate brands’ needs, promote the department’s offer and services.

• Richemont - Senior Marketing Analyst

  Paris 2006 - 2010 Richemont Marketing Services – Competitor Intelligence – Paris, France
  
  Mission: Strategic support via market research for both Richemont management and the various Group brands.
  
  Responsibilities:
  - Produce Ad Hoc studies to Richemont brands on different topics for operational issues (For example: distribution in China, jewellery for men, bridal in Hong Kong…)
  - Participate with Richemont Strategic Planning Dpt on special projects: brand diversification, DNA analysis, brand positioning…
  - Attend many conferences and fairs (SIHH…) to study new trends on the luxury market
  - Manage with other analysts a team of 4 interns

Formations

• Ecole De Management De Lyon (Ecully)

  Ecully 2001 - 2004 Strategic Marketing

• Lycée Ampère

  Lyon 2000 - 2001

Réseau

• Albin DE CALAN

• Alice TRÈVES THOMAZO

• Anne JEZEQUEL

• Anthony GALMICHE

• Aude GAZAIX

• Guillaume PAHUD

• Marie-Caroline PERRIN

• Olivier THOMAZO

• Pierre PALLIÈRE

• Sandrine DU CHENE