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Mirna HELOU

PARIS

En résumé

Mes compétences :
Diesel
task management
special orders development
develop the business
basic skills
Stock Control
Staff Management
Sales analysis
SAP
Product Development
Microsoft Word
Microsoft PowerPoint
Microsoft Outlook
Microsoft Internet Explorer
Microsoft Excel
Good communication skills
Excellent skills
Develop new products
Customer Relationship Management

Entreprises

  • L'OREAL - International Senior Product Manager

    PARIS 2013 - maintenant Development Marketing
    For European and Asian catalogues, my main responsibilities are to:

    - Develop new products and renovate pillar products for the international brand ``panier'' ;
    - Decode consumer insights and anticipate trends to write breakthrough concepts ;
    - Collect, compare and synthesize international market data; suggest actions based on findings ;
    - Follow the steps and deadlines of the Charte Marketing, communicate fluidly with all departments in the product development process: daily
    contact with research, industrial and packaging development, agencies to ensure detailed executional excellence
    - Analyze competitors (products and strategies)
    - Effectively prepare clear messages for the hierarchy to present to top management
    - Write the implementation kit for countries (360° launch kit), recommending the marketing mix, for product launches and pillar-product
    renovations
    - Assist in the development of creative material in line with the brand's integrated-communication platform
    Senior Product Manager February - August 2013
    (Milan, Italy)
    Diesel/Stella McCartney/Cacharel - L'OREAL
    Operational Marketing
    On top of managing the 3 fragrances brands' products on the Italian market, my main responsibility is to take care of all details regarding the
    launch of the new Diesel feminine fragrance, Loverdose Tattoo, with a particular focus on consumer experience and retail-tainment
    Product Manager January 2011 - January 2013
    (Milan, Italy)
    Yves Saint Laurent Make-Up - L'OREAL
    Operational Marketing
    On the Italian market, my main responsibilities are to:

    - Manage the make-up portfolio to contribute to brand growth (340 references)
    - Drive new product launches (knowledge of local retail dynamics and environment)
    - Push growth on pillar products through retail and advertising excellence
    - Research and analyze market data on the category to make recommendations to management
    - Develop a deep understanding of consumers, develop insights, give feedback on future ``panier'' (knowledge of competitors, market trends)
    - Interact effectively with other departments (sales, logistics, training...) to support marketing objectives
    - Manage the budget and highlight issues (Financial knowledge : P&L, Cost of Goods, sales forecasts...)
    - Make Media planning recommendations, implement advertising creative material and ensure implementation of Trade Marketing Plan

  • L'Oréal - Senior Product Manager Parfums

    PARIS 2013 - 2013 In charge of the brands: Diesel/Stella McCartney/Cacharel

    On top of managing the 3 fragrances brands' products on the Italian market, my main responsibility is to take care of all details regarding the
    launch of the new Diesel feminine fragrance, Loverdose Tattoo, with a particular focus on consumer experience and retail-tainment

  • L'Oréal - Product Manager Yves Saint Laurent Make-Up

    PARIS 2011 - 2013 On the Italian market, my main responsibilities are to:
    - Manage the make-up portfolio to contribute to brand growth (340 references)
    - Drive new product launches (knowledge of local retail dynamics and environment)
    - Push growth on pillar products through retail and advertising excellence
    - Research and analyze market data on the category to make recommendations to management
    - Develop a deep understanding of consumers, develop insights, give feedback on future “panier” (knowledge of competitors, market trends)
    - Interact effectively with other departments (sales, logistics, training…) to support marketing objectives
    - Manage the budget and highlight issues (Financial knowledge : P&L, Cost of Goods, sales forecasts…)
    - Make Media planning recommendations, implement advertising creative material and ensure implementation of Trade Marketing Plan

  • Cartier - High Jewelry Project Manager & Merchandiser

    Paris 2008 - 2010 Development / Operational Marketing
    My main responsibilities include:

    - High Jewelry special orders development and follow-up:
    Story-telling, ``translation'' of the client's dream into a brief for the designers, modification of drawings, recommendations and suggestions for
    possible collections...
    Writing of all the official documents regarding jewels (technical descriptions, gemological certificates, authenticity documents, appraisals for
    insurance)
    - Administration of the Milan Montenapoleone Boutique:

  • Cartier - Assistante Chef des Ventes Accessoires

    Paris 2007 - 2008

Formations

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