En résumé

Mes compétences :
Team Management
Retail management
Channel Management


  • Wincor Nixdorf - Business Development Manager Banking & Retail NWCA

    Vélizy-Villacoublay 2013 - maintenant
  • Nokia - Sales Operations Analyst

    Nozay 2009 - 2013 Identifying and analyzing sales performance in the different channels (Operators, open distribution)
     Defining channel mapping for North Africa markets.
     Monitoring sales trends, product availability and training deployment across the channels.
     Applying Nokia retail segmentation for the covered universe.
     Preparing in store promotions, incentive plans and loyalty programs to increase Nokia sell-out at retail shops.
     Reporting market intelligence by channel, total country and area share of recommendation.
     Auditing retail activities and sales execution process internally and externally with market research and retail audit partners (Nielsen, Synovate).
     Coaching and managing Field Force account managers across the assigned area.
     Sales training deployment for area managers, Nokia Field force and partners / distributors sales representatives.
     Assessing and validating partner’s achievement incentive.
     Leading Nokia solutions project implementation, deployment and execution follow up at retail.
     Elaborating scorecard and dashboard tools to ensure effectiveness and efficiency of sales operations strategy.
  • Nokia - Chef de projet Operateur

    Nozay 2008 - 2009 Nokia Operators Project Leader – Based in Casablanca HQ-

    ? Prepare the retail plan propositions and product launch with operators
    ? Follow up projects deployment with the different marketing agencies and operators
    ? Reporting Market intelligence and Competition activities
    ? Contributing to product trainings internally and externally
    ? Support the Sales Managers and Marketing department
  • Nokia Field force Area Manager - Area Manager

    2007 - 2008 Nokia Field force Area Manager –Based in Marrakesh-

    ? Lead, Supervise, Monitor Retail Representatives activities and managing relationship
    With key retailers
    ? Participate in the company sales planning meetings and activities (KIDI, Promotions)
    ? Propose and implement promotional and tactical initiatives at Point of sale to maximize Nokia sell-out and market share
    ? Evaluate Field force representative’s performance and accuracy in the field
  • Wana Corp - Area Supervisor –Marrakesh & Regions-

    2006 - 2007 Wana Corporation : Area Supervisor –Marrakesh & Regions-

    ? Manage a portfolio of the operator’s and Distributor Point of sales
    ? Responsible of Visual Merchandising alignment and target achievement upon the company’s point of sale
    ? Supervise sales representatives daily work
    ? Monitor internal operations (Sales, Stock, inventory ...) and B2B’s activities
    ? Reporting
  • MCCG - Intership

    marrakech 2005 - 2005 Departement: Manager Assistant
    Location: Marrakesh, Morocco
    Key Outputs: The role of Training in the developpement of Moroccan companies.
  • Avon Beauty Cosmetics - Internship

    2004 - 2004 Location: Casablanca, Morocco
    Key Outputs: Competitor activities and positionning in the cosmetic Market in Morocco ( Market study).
  • WafaBank - Stagiaire

    2003 - 2003 Location: Casablanca, Morocco
    Key Outputs: Banking activities analysis, positions description.


  • ENCG : Ecole Nationale De Commerce Et De Gestion (Settat)

    Settat 2009 - 2010 Marketing and business development
  • Sup De Co

    Marrakech 2002 - 2006 Bachelor’s Degree

    Business admin, Finance