Nicolas PERIGNON

En résumé

Entreprises

• Superdry - Head of International Marketing & eCommerce

  Marketing | Paris (75000) 2021 - maintenant My mission is to deliver the marketing & commercial plans for Superdry eCommerce international growth and expansion.
  I built an international team of professionals in key areas of eMarketing & eCommerce in Germany, France, the Netherlands & Belgium, some of the major targets to grow and boosted the Superdry eCommerce business (+13% revenue in S1 FY23 vs. S1 FY22) & its brand awareness and social media presence (boost of our Awareness International Scorecards), with in particular a repositioning brand vision targeting a younger female audience.
  For each territory, I’m also looking after an optimal localization of the customer proposition (formalized International digital roadmap) covering delivery, returns, payment options, site visual merchandising …
  Alongside the Head of Retail and Head of Wholesale I align plans which grow the Brand’s appeal through all sales channels via an omni-channel approach.

• Boohoo - Country Manager France

  Direction générale | Paris (75000) 2018 - 2021 I built the brand structure in France & recruited a team of 6 experts in Paris within an international team based in UK.
  I defined the local value proposition to develop a local strategy identifying key initiatives in order to achieve our business and growth KPIs (FR group revenue X4 in 3 years from 2018).
  I provided strategic direction to aggregate and prioritize local customer and commercial needs in order to maximize CLV and GMV growth. I was responsible for the France P&L, including short & long term sales forecasting as well as local cost lines.
  
  • I managed all activities in France with a particular emphasis on Promo plan, Pricing, PR, Media, Influence Mkt, Social and Performance Mkt.
  • I built the local strategy and marketing plans for the brands (products/collections lines, communication platforms, marketing activities …).
  • I selected, briefed and monitored our agencies and 3rd parties in the fields of media, PR & Events.

• Boulanger - Communication Director - BOULANGER, HTM Group

  Marketing | FRETIN 2014 - 2017 Boulanger is France’s leading leisure, multimedia and electronics multi-specialist. In line with Boulanger brand promise, in collaboration with the products & the store development departments, I defined the brand marketing and communication plans to increase Boulanger brand awareness and increase our brand preference. I managed a great team of 30 experts in our customer oriented organization.
  • Sales & trade marketing action plan definition.
  • Multichannel communication & media plan, partnerships & sponsoring management with international brands, top blogs, football and rugby teams...
  • Web marketing: inbound & brand content marketing strategy implementation.
  • CRM & Loyalty program to develop repeat business & boost customer satisfaction.
  • Social media & PR management

• ASOS - Marketing & Communication Manager – ASOS France

  London 2013 - 2014 Marketing & Communication Manager for ASOS, reporting to the Southern Europe Country Manager, I developed the awareness, image and engagement of the brand in France in order for ASOS to be the first fashion destination on the web for 20'something. ASOS is one of the fastest growing and most visited fashion retailers on the Internet in France.

• La Redoute - Social Media and M-commerce Marketing Manager at La Redoute

  Marketing | Roubaix 2012 - 2013 Direct report to Executive Committee Member (SVP Ecommerce).
  I was in charge of the La Redoute R&D challenges for the different customer experience that the company had to deliver.
  Two environments: social & mobile marketing.
  

• Redcats - PPR - Communication & CSR Manager

  Paris 2007 - 2011 Spokesman of Redcats, in charge of external communication of the group and its 17 brands, number 3 worldwide in the home-shopping sector for apparel and home furnishings, a PPR Company, I was managing the public & press relations and its crisis communication control.
  I achieve HR & Social communication management (reduction / cessation of activities ...) for the group and its brands.
  I launch an international structure around Corporate Social Responsibility (CSR) for the Group and its brands and was the vice-president of the SolidarCité Redcats association in charge of the group solidarity actions in France.

• Eden Park - Responsable E-Commerce

  2006 - 2007 Responsible for the corporate website redesign and the launch of the first e-commerce brand website, I structured the internal & external teams dedicated to the project.
  I manage the P&L and define the commercial investments to reach the ROP target (Traffic investments on and off-line, emailing acquisition, CRM, customer services, e-merchandising, IT). Project management: customer online experience optimization (benchmark, design, developments). Launch of the project in Great Britain.
  
  Eden Park is a ready-to-wear and home furnishing company.

• Eden Park - Chargé de Communication

  2003 - 2006 I was in charge of the marketing plan definition, of the communication and events management and of the public & press relations for the brand in France and in Great Britain. I managed the brand media plan and launched new advertising and sponsorship initiatives. I developed direct marketing and new communication approach related to rugby, golf and sailing.

Formations

• UNIVERSITE PARIS XII

  Paris 2002 - 2003 Master en Commerce International de l’université Paris XII

• SOUTH BANK UNIVERSITY (Londres)

  Londres 2001 - 2002 BABS with honours in Marketing & Communication

• ECOLE SUPERIEURE DE COMMERCE EXTERIEUR

  Courbevoie 1998 - 2002 Marketing / Communication

Réseau

• Alexandra DABEK

• Elsa MÉLIQUE

• Guy BARUTAUT

• Laurent CAUVET

• Léa MARÉCHAL

• Muriel HARROCH

• Sybil THUILLEZ