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Noemi MASSON

Paris

En résumé

I have been working for over 10 years for Orange and I am currently managing orange.fr digital customer experience (21 M UV per month on PC and tablet and 6 M UV per month on mobile). I have the responsibility for the home page on-going and the multi-screen user experience strategy in the Orange digital ecosystem (PC / mobile / tablet / TV). My objective is to create the right experience for the right usage context : the alignment process between business objectives and the respect of the user’s intentions to be consistent with the Orange’s strategy. I manage a team of product and project managers (experts on digital marketing).

Entreprises

  • Orange France - UX Marketing Director

    Paris 2013 - maintenant - Define the multiscreens marketing strategy for Orange : PC / mobile & tablet (browsing and applications) / TV
    - Manage a marketing team of product and project managers
    - Main action : the launch of the new and single digital interface "Polaris" for Orange's customers on TV (6M), on mobile and tablet applications (2,5 M UV per month) and on orange.fr (20 M UV per month on PC / tablet / mobile)

  • Orange - Head of orange.fr

    Paris 2010 - 2013 - Define the multiscreens marketing strategy for orange.fr
    - Define and monitor the marketing roadmap
    - Manage a marketing team of product and project managers
    - orange.fr web : 6M unique visitors / day
    - orange.fr on mobile : 6M unique visitors / month

  • Orange - Responsible for Direct Marketing Action Plans

    Paris 2007 - 2010 - Developed the direct marketing action plans for different sales media : print / email / phoning , to get and keep customers
    - Yearly budget : 20 M€
    - Main action : 1/ created and set up the process for building direct marketing action plans

  • Orange - Responsible for Direct Marketing Campaigns

    Paris 2004 - 2007 - Defined and created national direct marketing campaigns
    - Yearly budget : 2,5 M€
    - Main action : a print campaigne to win back customers. Target : 400 000 prospects. Result : 1,5% (6 000 sales)

  • France Télécom - Marketing Surveys Manager

    Paris 2000 - 2004 - Led marketing surveys
    - Yearly budget : 1,5 M€
    - Main action : set up a by-yearly survey to monitor the internet purchasing process and to measure the satisfaction of 1 500 customers

  • France Câbles et Radio - Marketing Manager for FCR

    1996 - 2000 [FCR sets up telecom solutions for companies]
    - Set up marketing actions for the sales team

  • CC Team - Junior Sales Engineer

    1994 - 1996 [CC Team sets up telecom solutions for companies]
    - Developed and optimized a business customers portefolio

Formations

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