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Olivier LE GARLANTEZEC

Paris

En résumé

Deputy General Manager of DigitasLBi and Managing Director of Phonevalley, my mission is to help clients deliver better products, services and business processes through digitalization.

_ Executive, with 20 years of experience in blue chip industries (FMCG & Telecom_Internet_Media), and Digital Agencies.
_ Proven track record of driving Marketing/Communication/Digital strategies,
and driving profitable growth, restructuring business, leading performing teams and developing partnerships.
_ Creative, business oriented, combining strategy and operationnal execution. I’m committed to drive digital transformation.
_ I have been fortunate to work with great clients from multiple industries, including: Automotive, FMCG, Tourism and Hospitality, Luxury Goods, Cosmetics, Retail, Entertainment, Financial Services, Consumer Electronics and Media.
_ Digital addict, I discovered Internet back in 1993, developped my first eCommerce site in 1996, my first Mobile site in 2003, created my facebook account in 2006 and threw my Palm for my first iPhone in 2007!

Skills :
Marketing, Communication, Digital / Online Marketing, Mobile, e-Commerce, Advertising & Integrated Marketing Communication Campaigns, Media and Connection planning, User Experience, CRM, Social Media

Mes compétences :
Publicité
Direction générale
Communication
Marketing
Mobile marketing
Communication online
Stratégie digitale
Finance

Entreprises

  • DIGITASLBI - Directeur Général Adjoint / Deputy General Manager - DIGITASLBi France / Publicis

    Paris 2013 - maintenant Part of the Publicis Groupe, DigitasLBi is a global marketing and technology agency that helps brands mutation for the digital age (6700 digital experts globally in 25 countries, including 400+ in Paris). We help companies of all shapes and sizes decide what’s next… and then we take them there.
    Main Clients: ★ Renault ★ Nissan ★ La Poste ★ Michelin ★ Hermès ★ Lancôme ★ Wonderbra
    ★ Dior ★ Hennessy ★ Intermarché ★ Pernod-Ricard

    _ Member of the Executive Committee and reporting to DigitasLBi Western Europe CEO
    _ Responsible for driving the development and growth of digital business across the agency
    _ Mobile practice lead for DigitasLBi clients, ensure mobile first approach. Ensure that clients benefit from the latest knowledge and understanding of this key channel.
    _ Oversee DigitasLBi mobile marketing offering & capability

  • Phonevalley - Directeur Général Europe / Managing Director Europe - PHONEVALLEY / Publicis

    Paris 2010 - maintenant #1 Mobile Marketing Agency.
    Phonevalley is the mobile agency of the Publicis Group, part of the DigitasLBI network, rewarded as Mobile Agency of the year in France in 2014 & 2013.
    Main Clients: ★Renault ★ Nissan ★ Club Med ★ Le Parc Asterix ★ Coca-Cola ★ Terraillon ★ Nestlé ★ L'Oréal ★Givenchy ★ Swatch ★ Adidas ★ Maaf ★ American Express ★ BNP ★ CNAM ★ CFE ★ MAAF ★ BNP

    _ Driving Business and P&L performance across 4 activities : Digital consultancy, Application, Mobile site, Messaging.
    _ Business development (RFPs and delivery for major clients)
    _ Succeed to turnaround the company with a profitable growth
    _ Vision, agency positionning & Strategic plan

  • Phonevalley - Vice-President Marketing - Phonevalley Publicis

    2007 - 2010 Phonevalley is the mobile agency of the Publics Groupe (acquired in 2007).
    From leading position in France market we moved to World’s largest agency, rewarded as Mobile Agency of the year 2009 and 2010 in the USA and 2010 in France.
    Main Clients: ★ General Motors (Cadillac, Chevrolet, Buick, GMC) ★ Toyota ★ Walmart ★ Bank of America ★ Nestlé ★ Cartier ★ L’Oréal ★ P&G ★ Coca-Cola ★ Puma ★ Microsoft ★ Blackberry ★ Samsung ★ HP

    _ Reported to the CEO
    _ Drove the expansion of Phonevalley within the Publicis Group network
    _ Recruited teams in 9 countries (France, US, UK, Germany, Spain, Italy, Russia, India, China)
    _ Created and leaded the mobile media planning/buying offer of Zenith Optimedia, Starcom Mediavest & Performics in France and in the UK.
    _ Managed New business activities : Helped blue-chip brands to define their digital strategies and build their mobile platform (Mobile site, application, mobile media & messaging campaigns)
    _ Strategic Partnerships (Google, Microsoft, Yahoo)

  • Coca-Cola company - E-Marketing Manager / Head of Digital

    ISSY LES MOULINEAUX 2006 - 2007 _ Developed Digital strategy for all Coca-Cola brands (Platform, Content, Media, CRM)
    _ Demonstrated strong marketing leadership to drive the digital transformation of the brand
    (from 0 to 25% of media investment. Coca-Cola became in 2005 the 1st brand in terms of Digital Media investment)
    _ Implemented the new Coca-Cola Brand platform (Coke Side of Life)
    _ Built the first Loyalty / CRM program for the brand (Plans Coke – 1,5M monthly visits)
    _ Coordinated European digital partnerships, such as Apple/iTunes.

    Honors & Awards
    - 2006 - Coca-Cola Worldwide Excellence Award « Best implementation of Marketing Communication Campaign”
    (for the new 'Coke Side of Life' communication platform).
    Nominative award among all 90,000 Coca-Cola company employees

  • Coca-Cola Company - Brand Manager Coca-Cola

    ISSY LES MOULINEAUX 2003 - 2006 _ Responsible for the communication, marketing & innovation strategy of Coca-Cola Classic Brand (70% of the Company’s Revenues) in France, under the responsability of the Brand Director.
    _ Developed 360° marketing plan, from TV Copy, packaging, promotion, to events
    _ Run the football strategy, from ongoing partnerships (Equipe de France, Stades Ligue 1) to the activation of the 2006 FIFA World Cup (TV Copy, 260M Cans, 39k Points of sale activated, digital platform)
    _ Drove interactive strategy : internet & mobile sites management from 2003 + Digital media plans

    Honors & Awards
    - 2006 - Coca-Cola Worldwide Excellence Award « Best Marketing Partnership Program” (for the Coca-Cola World Cup activation)
    Nominative award among all 90.000 Coca-Cola company employees
    - 2006 - Grand Prix Stratégies 2006 / Best IMC Campaign for the Coca-Cola World Cup activation

  • Free - Marketing Director (Media Business Unit) - FREE - ALICE - TELECOM ITALIA - TISCALI - LIBERTY SURF

    Paris 2000 - 2003 Founded in 1999, LibertySurf was the leading and precursor french Internet service provider with the first offers without subscription.
    In 2001, Tiscali bought Libertysurf from Europatweb and Kingfisher, and became one of Europe's four big players.

    _ Initially Marketing Director of Nomade.fr (the French search engine), I was appointed Marketing Director of Tiscali and its 8 brands (Libertsurf, Fresbee, World Online, Nomade, Respublica, Chez.com, Toobo, MonsieurCinéma).
    _ Run the French Tiscali portal (editorial content, services, partnerships) to maximize monetization

  • SFR - Chef de Marché - Market Manager

    1996 - 2000 SFR : 2nd French mobile provider, part of Vodafone & Vivendi

    _ Launch of TAM TAM, the first mobile messenger offer for teenagers and young adults
    and then of the SFR prepaid offer (ENTREE LIBRE / SFR LA CARTE)
    _ in charge of the Communication & Marketing strategy for youth market (product & services ranges, Packaging, POS/promotions, Media plans etc )
    _ Developed the first website (Corporate site & eCommerce services) in 1996.

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