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Pierrine DELABARRE

Paris

En résumé

Expertise in Digital Marketing, Online Web and Mobile specifics:
- Digital Marketing Strategy (marketing-mix, UX conversion optimisation)
- Online Marketing Acquisition (Performance-driven Display, Social, SEM, Affiliation, Partnerships, Programmatic)
- Business development to source new pan-EU publishers and ad networks partnerships
- Transversal project lead across IT/Produit-CRM/Brand/Analytics/Finance
- Extended professional network and active role in the Digital societies, EBG and MMA, for best practice and insight sharing

Current:
* Head of Mobile Acquisition Europe at MEETIC / MATCH.COM GROUP

Past:

* Business Development & Mobile Marketing at AIRWEB
* Chargée du Marketing & Communication at NOVOCINE
* Responsable Marketing at LA FABRIQUE DE FILMS
* Business Capabilities Manager (Marketing) at BRITISH TELECOM

Mes compétences :
Audiovisuel
Entertainment
Internet
Internet mobile
Marketing
Marketing mobile
Mobile
Mobile Services
Partenariats
Mobile marketing
Online acquisition
Digital Marketing
User experience

Entreprises

  • Meetic - Head of Mobile Acquisition Europe, Meetic/Match.com Group

    Paris 2006 - maintenant I am in charge of the Mobile business activity in Europe for Meetic/Match.com Group (Apps and Html5 sites marketing-mix plan, online marketing investments & distribution partnerships):

    . Marketing-mix strategy of the group’s Mobile Internet offering as a business uplift
     Launch of mobile applications in partnership with Apple, Android and WindowsPhone, ASO
     Optimization of the mobile web Html5 site conversion funnel
     Business plan per market

    . Development of Mobile Online Marketing and transversal Acquisition project management

     Mobile traffic Acquisition: Display/SEM/ SEO/ Affiliation on specialized ad networks and with direct publishers (FB, Google, Twitter,…), RTB; performance, conversion and ROI optimizations

     Pan-European distribution partnerships and co-marketing: application stores, mobile operators, mobile handset manufacturers, ISPs

     Own properties : cross-device usage convergence, desktop site & CRM/Push promotion upscale for cross-sell desktop-to-mobile

Formations

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