Menu

Sandrine LE BAUD

Bischheim Cedex

En résumé

INNOVATION and MARKETING DIRECTOR EUROPE
– Fluent in English & German -

- Cross-functional leadership thanks to in-depth experience in PROCUREMENT (10 years) & MARKETING (18 years) in FMCG (food and drink) and durable goods industries

- Comprehensive MARKETING experience in B2C and B2B: brand / category strategy and development, NPD and launches, 360° activation plan, market intelligence, M&A, consumer research and understanding, insights generation

- In-depth experience in PROCUREMENT (10 years) : retail (consumer goods), FMCG (raw materials), marketing services (advertising, media, design, sales promotion)

- Analytically strong & reliable

Mes compétences :
CREATIVITE
Management d'équipe
Gestion de projet

Entreprises

  • Csm Bakery Solutions - EU Product marketing Director Pastry

    Bischheim Cedex 2019 - maintenant * Leads strategy, branding, short & medium term action plans for Pastry Ingredient Business in EU
    * Manages a team of 8 product managers across Europe in charge of delivering the activities likely to develop our customers' business (working in collaboration with all channels incl. Traditional trade, Food Service and Industry)

  • CSM Bakery Solutions - Senior Innovation Manager

    2018 - 2019 - Based on market trends and consumer / customer insights, identifies, generates and evaluates innovation projects to populate the innovation funnel with new ingredient solutions (B2B)
    - In cooperation with R&D teams in Europe, leads innovation projects to deliver new concepts
    - Supports EU and local marketing in product developments and launches

  • CSM Bakery Solutions - EU Insights and Market Intelligence Manager

    2015 - 2018 - Defines research priorities based on strategy and business needs
    - Leads a team of 4 persons running ad-hoc research projects (qualitative, quantitative and sensory)
    - Partners with product marketing, sales and marketing activation teams to identify and assess new business opportunities and provide insights-driven recommendations

  • Coopérative Alsace Lait - Savoie Yaourt - MARKETING MANAGER

    2013 - 2015 . Head of marketing for the 2 sister companies, regional leaders in the dairy industry.
    . Define strategy & business development for 4 own brands (Alsace Lait, Savoie Yaourt, Fruité, Petite France)
    . Identify business opportunities for own brands and DOBs / PL in France & Europe.
    . Management of a team of 5 product managers.

  • CSM BSEU (Bakery Supply Europe) - European MARKETING MANAGER - Pastry Ingredients

    2011 - 2013 . Coaching of product managers on EU level (x8) on market analysis & strategy, renovation projects, NPD launches & brand strategy
    . Management of major EU projects

  • CSM BSEU (Bakery Supply Europe) - European INNOVATION Project Manager - Pastry Ingredients

    2009 - 2011 . Identify new business opportunities within the category
    . Lead multidisciplinary teams incl. R&D, supply, procurement & local marketing to deliver projects on time & create competitive advantage for CSM
    . Support implementation of innovation at local level

  • Brasseries KRONENBOURG (groupe S&N => groupe Carlsberg) - Chef de groupe marketing innovation

    2007 - 2009 Marketing Manager within the dedicated european innovation organization, in charge of international developments on beer, cider & non-alcoholic drinks with a specific focus on FRANCE / UK.

  • Brasseries KRONENBOURG (groupe S&N) - Chef de groupe marketing marque KRONENBOURG

    2004 - 2007 * Elaborate value strategy for the N°1 brand on French beer market
    * New advertising campaign, agency pitch, media planning, 360° activation
    * Launch of innovations & revamping of several brand extensions that still exist today : Kronenbourg 7,2°, Kronenbourg Pur Malt...
    * Management of 3 product managers

  • Brasseries KRONENBOURG (groupe S&N) - Chef de produit marketing

    2001 - 2004 Category manager réseau GMS / trade marketing (2001-2002) puis chef de produit pour les extensions Kronenbourg (2003-2004)

  • Brasseries KRONENBOURG (groupe DANONE) - Acheteur Matières Premières et Consommables Industriels

    Obernai 1997 - 2001 Négociation des contrats d’achat annuels (commodités, consommables industriels) et à terme (matières premières agricoles) pour le groupe (France, Belgique, Italie)

  • Centrale d'Achats CORA Hypersélection (PROVERA) - Acheteur national produits blancs (électroménager)

    1993 - 1996 • Sélection des gammes magasin et conduite des négociations fournisseurs avec la file "Bazar avec Service"
    • Prospection en Europe et Asie et achat en import direct
    • Création et lancement de la gamme MDD « Doméos » (10 références)

  • Hypermarché CORA Haguenau - Manager de rayon

    1991 - 1993 * manager du rayon crèmerie puis du rayon photo - micro-informatique - jeux vidéo

Formations

  • University Of Bath (Bath)

    Bath 1990 - 1991 DBA IV (Degree in Business Administration)

  • EDHEC Business School

    Lille 1988 - 1991 Marketing et commerce international / Double diplôme FRA/UK

    Majeures en marketing et commerce international - Membre de l'AIESEC EDHEC et du comité organisateur du Congrès Mondial 1990 à Strasbourg

  • Lycée Kleber

    Strasbourg 1987 - 1988

  • Lycée Henri Meck

    Molsheim 1984 - 1987 Bac C maths physique mention Bien

Réseau

Annuaire des membres :