Sanjay GODABANAHAL (SANJAY)

En résumé

Entreprises

• Global Editors Network - Marketing Manager

  2018 - 2019 • Gained key ROI metrics and boosted sales through the design and implementation of marketing strategies for media innovation initiatives
  • Created and deployed email marketing campaigns reaching customers over 60 countries (workflows, landing pages, A/B testing)
  • Led marketing database growth and managed the CRM (Salesforce)
  • Evaluated buyer’s persona, re-strategized, and oversaw targeting, segmenting, and positioning
  • Crafted social media strategies and updated the content on Facebook and LinkedIn
  • Reported weekly to CEO and team leads on KPIs and submitted monthly and annual marketing reports
  • Produced visual contents (promotional videos, banners) for email campaigns, social media and blogs
  • Established cross-promotional partnerships with international media associations, and industry leaders
  • Carried out a competitor and trend analysis to discover new marketing opportunities
  • Managed the company’s websites (WordPress), monitored and analyzed performance

• Bentley Systems - Sales and Education Specialist

  Marketing | Courbevoie 2017 - 2018 • Designed and executed targeted campaigns via our marketing automation system HubSpot (emailing, workflows)
  • Managed prospective customers through lead generation activities (outbound campaigns)
  • Assisted with database enrichment and researched potential prospects in order to create sales and education opportunities
  • Carried out sales data analysis, generated dashboards, and formulated reports

• Ratp Dev - Marketing Assistant

  Paris 2017 - 2017 • Applied market research and analysis to identify opportunities for growth
  • Collaborated in the planning and execution of B2B marketing campaigns

• M&M equipments pvt ltd - Engineer - Production Planning

  Bengaluru 2014 - 2015 • Held a client-facing role, dealing with customers in the steel, cement and coal industries in a professional and helpful manner at all times
  • Undertook responsibility for supplier management, production planning and scheduling to ensure the seamless flow of raw materials
  • Resolved any operational errors in the production line calmly and effectively
  • Thoroughly checked new products for manufacturability and suitability for mass production

Formations

• ISC Paris

  Paris 2016 - 2018 MBA

• Visvesvaraya Technological University

  Bengaluru 2009 - 2013

Réseau

• Abdeltef EL GUELTA

• Alexandre SCHAUB

• Anais BACHA

• Eric GOURSON

• Joëlle CAMBONIE

• Laurent VANHAMME

• Mehdi BENMESSAOUD

• Nabil BOUDRAA

• Remy CARRAT