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Severine CATELION

En résumé

Mes compétences :
Strategic marketing
Distribution management
International Marketing
Digital strategy
Project Management
Marketing communications

Entreprises

  • Kinodience - Founder & Freelance Marketer

    2015 - maintenant STORIES are made into CONTENT dedicated to an AUDIENCE.
    In a world where digital innovation gives countless creative pieces the opportunity to be broadly available, it becomes crucial to stand out.
    Kinodience supports creators, producers and distributors by helping them to define, address and engage their audience.

    Key activities:
    - Define strategic orientation: positioning, targets, communication channels
    - Ensure coherence between strategies: digital, traditional, partnerships, press
    - Execute planned marketing activities and digital campaigns through multiple social networks
    - Produce varied marketing tools: website, banners, press presentations, newsletters…
  • Film Marketing - Freelance Marketing Consultant

    2014 - maintenant MOVIES & ENTERTAINMENT
    - Implement marketing development strategy for feature film
    - Advise producer and director on strategic marketing decisions to make
    - Develop materials to support production team (project presentation file, cover letters etc.)
    - Contribute to the research of sponsors and financers by targeting relevant potentiel partners beside traditional French subsidies applications

    FLIPSIDE PRODUCTION
    - Drive distribution for key projects
    - Organize screenings and talks with targeted audience
    - Create all relevant materials to promote project
    - Support director for festival applications
  • Symantec - Senior Marketing Specialist

    Courbevoie 2010 - 2014 - Improve brand awareness through impactful marketing campaigns and programs
    - Promote marketing offers through distribution channels: retail, online retail, distributors, resellers…
    - Develop digital marketing to build strong community
    - Leverage film partnerships to engage community (Marvel franchise, Fox's X-Men...)
    - Financial responsibility – Budget tracking and ROI reporting

Formations

Réseau