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Sophie ALLISY-BISCHOFF

RUEIL-MALMAISON

En résumé

Bonjour,

Je vous invite à me contacter via LINKEDIN à l'adresse suivante :
http://www.linkedin.com/profile/edit?trk=nav_responsive_sub_nav_edit_profile

Cordialement,

Sophie Allisy-Bischoff

MY SUMMARY:
CONCEIVE AND IMPLEMENT INTERNATIONAL MARKETING COMMUNICATION STRATEGY

- Experience in international and multicultural environment
- Management and launch of brands and new concepts
- Ability to manage teams and work in a matrixed environment
- Ability to interact with a wide range of high level partners
- Good communication and presentation skills with strong representational abilities

Mes compétences :
Art
Communication
Communication digitale
Création
Culture
Décoration
Distribution
Distribution spécialisée
Evénementiel
Gestion de projets
Gestion de projets internationaux
International
International Marketing
Lancement de marque
Lobbying
Luxe
Marketing
Marketing des services
Médias
Mode
Prêt à porter
Projets internationaux
Stratégie
Stratégie marketing

Entreprises

  • MUS - MAISON ULLENS - Marketing & Communication Director

    2012 - 2012 - Definition and implementation of both MAISON ULLENS brand book and visual identity : study of the environment (French & Italian luxury fashion brands), brand DNA, values, brand concept, positioning, marketing mix
    - Planning the launch of brand and developing on&offline communication tools

  • Margareth & Moi - Image & Brand Consultant

    2012 - maintenant

  • Fédération Française du Prêt à Porter Féminin - International Marketing and Communication Director

    2009 - 2011 - Repositioning of the Prêt A Porter Paris trade show
    - Paris Fashion Days: offer definition, project management and launch of the event
    - Repositioning of the Livingroom tradeshow in Japan
    - Developing services to promote and help emerging designers
    - Organizing the “Elans de Mode”: fashion ceremony in Paris

  • Fédération Française du Prêt A Porter Féminin - Board Project Manager - International & institutional relationships

    2007 - 2009 - Carrying out international and institutional relationships and market studies
    - Coordinating the international events and tradeshows in NYC, Tokyo and Paris.
    - Developing the international partnerships:Japan, China, Korea, Brazil, Pakistan, Peru.
    - Setting up of a business unit in NYC
    - Lobbying

  • UNIBAIL - VIPARIS - Marketing Communication Manager

    2003 - 2007 - B2B & B2C Marketing & Communication strategy
    - Brand launch
    - Managed brand issues : umbrella brand and individual brands
    - Defined needs of services and developed new offers
    - Created and implemented the web portal

  • VIPARIS (PARIS EXPO) - Communication Officer

    2001 - 2003

  • HABITAT - Marketing Officer

    Paris 1998 - 2001 In charge of both brand image and services :
    - wedding lists : crated offer, visual identity, ad campaign, merchandising, training&incentives, CRM
    - loyalty card : redefined offer, lead internal network
    - developped partneships and sponsoring events
    - internet website
    - studies

  • Saatchi & Saatchi - Advertising Officer

    Saint-Denis 1996 - 1997

Formations

Réseau

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