Sophie DOMINJON

En résumé

Entreprises

• DEKRA Industrial - Présidente Directrice Générale

  Limoges 2016 - maintenant Piloter et développer l'entreprise sur tous les axes : RH, Ventes, Marketing, production, Management, Finances, IT, Juridique..

• DEKRA Industrial - Directrice Générale

  Limoges 2014 - maintenant

• DEKRA Industrial - Directrice marketing et commerciale

  Limoges 2008 - 2014 marketing stratégique
  marketing opérationnel
  ventes grands comptes,
  Relation client
  Stratégie ebusiness ( generation de demande)
  management ( 20 personnes)
  Approche par marché
  Campagne marketing btob et btoc

• Microsoft - Marketing manager

  Issy-les-Moulineaux. 2003 - 2008 2003 - 2008 Marketing manager( 5 ans)
  
  Define marketing strategy
  management : 2 people
  built and coordinate marketing plan
  market btob : large accounts , mid market, small business
  market btoc
  Budget management : 1,5 m€
  press and communication agencies
  market analysis, competitors analysis
  Event management: Conférence 4000 people
  Organize national campaign with goverment.
  Negotiate partnership: brussels comission
  
  1999/2003 Customer Relationship director(4 years)
  
  • Direct Management : 15 people
  • Call Center Management 150 positions
  • Organization and segmentation of the customer service department. (70 agents)
  • Manage mid market telesales : scripts, objectives, productivity ( 50 agents)
  • Define customer care strategy
  o CRM ,Complaint managment, Single point of contact
  o Internal education
  o Increase by 10 % survey result on “very satisfaction”
  • Crisis manager : create crisis process, trained internal teams, organize war room,
  
  1996/1999 ISV / Strategic Alliances Manager ( 3 years)
  
  o Develop ISV and strategic integrator relationship : signe royalties contract
  ( Sema group, SAP, Baan, Computer Associates, People Soft..)
  • Business plan (Business review, marketing actions)
  • Grow SQL sales : 20% to 35% on NT server
  
  1990/1996 Public Sector Account Manager (6 years)
  
  • Develop high level relationship with government.
  • Built and sign public contract.
  • Grow sales on Microsoft Office et Microsoft Backoffice
  o Ministry of Finance
  DGI : adoption of Microsoft Office and NT Server
  DGCCRF: adoption of Backoffice and Microsoft Office
  o Ministry of Equipment:
  Adoption of Microsoft Office, SQL server, Exchange server…
  o Ministry of Defense :
  Adoption of NT Server
  
  
  ________________________________________
  November 89 – June 90 :
  Ista : Sales representative : retail and industry
  September 84 – October 89 :
  Agena : Sales representative bank and industry (Paris)
  
  Education
  
  
  HEC Cesa Marketing
  university Paris V

• ISTA - Ingénieur d'affaires

  1989 - 1990 Responsable d'un secteur géographique, ma mission étaient la prospection, la vente, la fidélisation des clients de ce secteur.

Formations

• HEC CESA

  Jouy En Josas 2005 - 2007 Marketing

• Université Paris 5 René Descartes

  Paris 1984 - 1987

Réseau

• Bussiere ANNE-SOPHIE

• Daniel COHEN-ZARDI

• Dominique GAUTIER

• Franck JOUDIOU

• Jacques DE CHAUNAC

• Olivier LANILIS

• Petorin JEAN-LUC

• Philippe LEROY

• Thierry DUFAUD

• Yvan MAINGUY