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Stephane CRESPEL

MOSCOU

En résumé

Development & Valorisation of premium brands. From export to expatriation. Becoming expert of a market & of an area.

Mes compétences :
Gestion de projet
Luxury
Luxe
Emerging markets
Marketing
OTC
Management
Pharmacie

Entreprises

  • Laboratoire INNOTECH International, groupe INNOTHERA - Area Director Russia, CIS & Middle East

    2017 - maintenant

  • Laboratoire INNOTECH INTERNATIONAL, groupe INNOTHERA - Area Director Russia, Ukraine & CIS

    2013 - maintenant Management & development of an Area of 13 countries from Russia (140 employees), Ukraine (46 employees) & Kazakhstan (24 employees) to Mongolia, Tadjikistan & Turkmenistan. Representative Offices in 6 countries and Subsidiary in Russia + Permanent Representation in Ukraine = Global team of ~300 employees. Turnover > 50M€.

  • Laboratoires BOIRON, Russian subsidiary - General Director

    2010 - 2013 Management of the Business Unit > 50Mions Euros & >150 employees.
    Leading the affiliate to optimize its sales growth towards a leadership position in the relevant segments through maximization of our product portfolio and organizational capability.
    Business development in Russia and in other CIS.

    • Developing and implementing the affiliate strategy (Group’s strategy to local conditions / business plan for maximizing sales growth, market share and operating profitability / Identify and recommend opportunities for the affiliate)
    • Ensuring its effective execution
    • Developing appropriate organizations and resources allocation (Anticipation of market or environmental changes in order to optimize the affiliate organization to enable strategy and achievement of objectives)
    • Leading the local Management team and developing them
    • Being accountable for achievement of Sales and profitability targets of the subsidiary
    • Ensure implementation of internal compliance standards and business ethic practices of the Group

  • CREOM Cosmeceuticals Laboratory - CEO & Co-Founder

    2008 - 2010 • Company restructuring & reorganization (human resources / production & purchasing / commercial & marketing / finance).
    • Brand identity creation & complete brand repositioning = launch September 2009
    • Business development of pharmacies’ chains & of new distribution segments.

    = Balanced budget = October 09 / 42 employees / www.creom.ru (before new design)

  • MOËT HENNESSY Europe (LVMH Group) - Moscow, Russia - CIS & Duty Free Area Manager

    2005 - 2008 • Development/optimisation of the distribution networks, rationalisation of houses’ positioning, price policies implementation, agents’ margins management.
    • Negotiation, implementation & follow-up of countries’ business & marketing plans.
    • Creation of targeting tools, sales argumentations & incentive programs.
    • Management & training of MH brands managers.
    • Accelerated development plan preparation and implementation for Ukraine & Kazakhstan.
    • Negotiations with European & CIS duty free operators (business plans & marketing mix implementation + MH brands’ visibility optimisation with dedicated programs).

    = +20% cagr increase of the area contribution during 2005-07

  • VEUVE CLICQUOT PONSARDIN / KRUG (LVMH Group) - Reims, France - Export & Area Manager North, Central, Eastern Europe and East Mediterranean

    2000 - 2005 Multi-brand with Veuve Clicquot, Krug, Canard-Duchêne et New World Wines

  • ORANGINA International (Pernod Ricard Group) - Paris, France - Export Manager for distributors & afterwards for German/Austrian Pernod Ricard subsidiaries.

    1998 - 2000 • National negotiations + sales forces’ management, training & motivation.
    • Accelerated development 3 & 5 years plan elaboration and implementation.
    • Purchasing conditions, business & marketing plans negotiation & follow-up.

  • ORANGINA France - Chef de Secteur Ouest

    Nantes 1996 - 1998

  • PROMODES CONTINENT Allemagne - Junior Putchaser Private Labels Food

    1995 - 1996

Formations

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