Menu

Stéphane FOURNIS

PARIS

En résumé

Mes compétences :
Ad Serving
Display
Marketing
Online
online marketing
Search
Tracking
Trafficking

Entreprises

  • DoubleClick, a Google Company - Head of Account Management

    2007 - maintenant

  • MIVA - Directeur Marketing

    2005 - 2007 Re-branding Management from Espotting to MIVA:
    - Awareness development among Internet market. Settlement/ management of a 90K€ advertising campaign.
    - Personalised communication action plan (including Newsletter, Mails, outside events)
    Development of new SEM functionalities (API, bids): better answers to customers and SEM needs.
    Salesteam training with marketing materials (PPT, Arguments,) to recover reach on the french market.
    Lobbying and canvassing for growing partnerships and MIVA network.
    Development of new revenue streams opportunities
    Speaking opportunities at SEM professional events (Search Engine Strategies, IAB, Electronic Business Group, Chambers of Commerce).
    European coordination on marketing activities (strategy, objectives, project implementations).

  • Lycos France - Directeur Trade Marketing

    Waltham 1999 - 2005 10 people team management

    Creation and development of the Trade Marketing Department dedicated to Lycos Ad revenues development

    Mission:
    Establish a long term dialogue with the Advertising Market
    Support and develop sales actions and strategy
    Bring new and creative ideas dedicated to online advertising
    Develop added value advertising offers for agencies and advertisers
    Participate to agencies and advertisers pitches
    Empower Lycos France brand image

    Means:
    Market researches, database management
    Provide to the sales team with powerful arguments and toolkit to improve sales performance
    Post sales operations

    Events and special operations:
    IAB workshops, EBG (Electronic Business Group) conferences.
    EIAA (European Internet Advertising Association) membership and market research participation
    European coordination for Lycos Europe.

  • Caramail - Directeur Marketing

    1999 - 2001 Missions :
    Mise en place de plan d’actions marketing afin de développer le recrutement et la fidélité des abonnés Caramail,
    Lancement de l’offre ISP Spray sur le site Caramail et mise en place d'opérations de cross linking,
    Développement de l'espace Shopping.

    Résultats obtenus :
    Augmentation de 500% du nombre d’abonnés Caramail
    Participation systématique et active à la prospection et à la totalité du CA réalisé par la Régie externe Hi-Media
    Forte croissance du nombre de clients issus des média traditionnels

Formations

Réseau

Annuaire des membres :