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Stéphanie DUFRANE

LA HAYE

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à la Haye ainsi que le résultat des européennes dans la Manche.

En résumé

Accomplished, senior marketing professional with broad retail marketing experience, with the ability and skill set to provide creative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance at local and global levels, aiming at developing the category.

Mes compétences :
Branding
Business
Business development
China
FMCG
Food
Management
Manager
Marketing
Marketing manager
Microsoft Project
Microsoft Project Management
NPD

Entreprises

  • justnuts - Marketing Manager

    2015 - maintenant

  • Ducros McCormick - Marketing and Category Manager Benelux

    AVIGNON 2014 - 2014 Marketing and Category manager for the categories Home Made Dessert and Herbs&Spices&Culinary aids

  • McCormick Nederland - Senior Brand Manager

    2011 - 2014 Marketing country head pour les Pays-Bas.
    Responsabilité local de P&L et budget et de l'équipe marketing.
    Développement stratégique des marques de McCormick.

  • McCormick Nederland - Brand Manager

    2010 - 2011

  • DKSH Netherlands - Senior Brand Manager

    2007 - 2010 DKSH is the number one service expansion group in and for Asia.
    In Nederland, leading position in pet food business

    Senior Brand Manager: From 2008 to 03/2010
    *Development of marketing concepts enabling category development, bridging the gap to new distribution channels, improving financials
    *Brand management (premium petfood)
    • Develop and implement branding and marketing strategy, manage A&P
    • Financial responsibility in establishing/monitoring P&L and reviewing performance KPI´s
    • Lead NPD in collaboration with project cross functional team
    • Lead business development accross Europe, Russia and Asia
    *Brand champion: DKSH corporate image integrity and awareness

    Brand Manager: from 2007 to 2008
    *Fully lead and delivered major repositioning and re-launch of premium petfood brand:
    • Lead cross-functional team: including ingredients innovation, production and logistic, promotion, sales, packaging program
    *Brand management
    • Evaluate in-market performance and sales forecasts
    • Market and trends: gather consumer and competitive information from external and internal sources to identify category trends, both opportunities and issues
    • Define and implement marketing strategy, promotion and communication

  • Sopexa Nederland - Chef de Produit/ Product Manager

    2003 - 2007 With 39 locations worldwide, Sopexa is the marketing & communication leader for French Food, wines and fine foods

    *Ensured homogenous and efficient branding of French food and wines brands through developing export strategies and marketing plans:
    • Management of budgets, A&P, financials and objectives
    • Developed marketing strategies.
    • Market research (target markets and their needs, competitors, trends and opportunities)

    *Implemented marketing and communication plan at a national level:
    • ATL, PR & Events, Trade & retail promotions, Out of Home, POS material
    • Synergize campaigns in joint promotions to gain new distribution (Bijenkorf Medoc tastings)
    • Cross national project: www.aperitifalafrancaise.com ; a worldwide promotion of fine French foods, wines and spirits

  • Nike EMEA - Assistant Chef de produit

    PARIS 2002 - 2003 -Co-ordinated licensees work
    -Ensured respect of Nike brand strategy at licensee level
    -Development and implementation of promotional tools
    -Market surveys and consumer insights

  • Mission Economique de l'ambassade de France aux Pays-Bas - Attaché commercial au service agricole

    2001 - 2002 -Monitored the economic, business and trade environment
    -Advised French exporters and investors on business opportunities
    -Stimulated, developed and promoted Franco-Dutch business relation and French investments

Formations

  • Institut Supérieur Agricole Rhône Alpes Lyon ISARA

    Lyon maintenant

  • Chinese School Amsterdam (Amsterdam)

    Amsterdam 2009 - 2010 Chinese Mandarin

    Preparation of HSK diploma

    Lower intermediate

  • SRM (Amsterdam)

    Amsterdam 2007 - 2008 Business Marketing

    National Dutch Nima B Marketing Business

    Marketing

  • ISARA

    Lyon 1996 - 2001 Ingénieur en agriculture et agroalimentaire, Master of Sciences

    *Attended 4th year Master classes at Wageningen University, Netherlands
    *Activities and Societies: Secretary of Altair: finding sustainable agronomic solutions for developing countries: responsible for Laos & Cambodia projects
    *University Choir

Réseau

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