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Stéphanie DUFRANE

LA HAYE

En résumé

Accomplished, senior marketing professional with broad retail marketing experience, with the ability and skill set to provide creative, enthusiastic and forward-thinking leadership in a team environment. Focused on achieving continuous, improved business performance at local and global levels, aiming at developing the category.

Mes compétences :
Branding
Business
Business development
China
FMCG
Food
Management
Manager
Marketing
Marketing manager
Microsoft Project
Microsoft Project Management
NPD

Entreprises

  • justnuts - Marketing Manager

    2015 - maintenant

  • Ducros McCormick - Marketing and Category Manager Benelux

    AVIGNON 2014 - 2014 Marketing and Category manager for the categories Home Made Dessert and Herbs&Spices&Culinary aids

  • McCormick Nederland - Senior Brand Manager

    2011 - 2014 Marketing country head pour les Pays-Bas.
    Responsabilité local de P&L et budget et de l'équipe marketing.
    Développement stratégique des marques de McCormick.

  • McCormick Nederland - Brand Manager

    2010 - 2011

  • DKSH Netherlands - Senior Brand Manager

    2007 - 2010 DKSH is the number one service expansion group in and for Asia.
    In Nederland, leading position in pet food business

    Senior Brand Manager: From 2008 to 03/2010
    *Development of marketing concepts enabling category development, bridging the gap to new distribution channels, improving financials
    *Brand management (premium petfood)
    • Develop and implement branding and marketing strategy, manage A&P
    • Financial responsibility in establishing/monitoring P&L and reviewing performance KPI´s
    • Lead NPD in collaboration with project cross functional team
    • Lead business development accross Europe, Russia and Asia
    *Brand champion: DKSH corporate image integrity and awareness

    Brand Manager: from 2007 to 2008
    *Fully lead and delivered major repositioning and re-launch of premium petfood brand:
    • Lead cross-functional team: including ingredients innovation, production and logistic, promotion, sales, packaging program
    *Brand management
    • Evaluate in-market performance and sales forecasts
    • Market and trends: gather consumer and competitive information from external and internal sources to identify category trends, both opportunities and issues
    • Define and implement marketing strategy, promotion and communication

  • Sopexa Nederland - Chef de Produit/ Product Manager

    2003 - 2007 With 39 locations worldwide, Sopexa is the marketing & communication leader for French Food, wines and fine foods

    *Ensured homogenous and efficient branding of French food and wines brands through developing export strategies and marketing plans:
    • Management of budgets, A&P, financials and objectives
    • Developed marketing strategies.
    • Market research (target markets and their needs, competitors, trends and opportunities)

    *Implemented marketing and communication plan at a national level:
    • ATL, PR & Events, Trade & retail promotions, Out of Home, POS material
    • Synergize campaigns in joint promotions to gain new distribution (Bijenkorf Medoc tastings)
    • Cross national project: www.aperitifalafrancaise.com ; a worldwide promotion of fine French foods, wines and spirits

  • Nike EMEA - Assistant Chef de produit

    PARIS 2002 - 2003 -Co-ordinated licensees work
    -Ensured respect of Nike brand strategy at licensee level
    -Development and implementation of promotional tools
    -Market surveys and consumer insights

  • Mission Economique de l'ambassade de France aux Pays-Bas - Attaché commercial au service agricole

    2001 - 2002 -Monitored the economic, business and trade environment
    -Advised French exporters and investors on business opportunities
    -Stimulated, developed and promoted Franco-Dutch business relation and French investments

Formations

  • Institut Supérieur Agricole Rhône Alpes Lyon ISARA

    Lyon maintenant

  • Chinese School Amsterdam (Amsterdam)

    Amsterdam 2009 - 2010 Chinese Mandarin

    Preparation of HSK diploma

    Lower intermediate

  • SRM (Amsterdam)

    Amsterdam 2007 - 2008 Business Marketing

    National Dutch Nima B Marketing Business

    Marketing

  • ISARA

    Lyon 1996 - 2001 Ingénieur en agriculture et agroalimentaire, Master of Sciences

    *Attended 4th year Master classes at Wageningen University, Netherlands
    *Activities and Societies: Secretary of Altair: finding sustainable agronomic solutions for developing countries: responsible for Laos & Cambodia projects
    *University Choir

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