2016 - maintenantTransition manager.
2 year mission as a consultant for a full company restructuring.
CFAO
- Chief Operating Officer English and Portuguese speaking Africa
Sèvres2011 - 2016Member of the Executive Board.
In charge of 21 subsidiaries : Ghana, Nigeria, Kenya, Uganda, Tanzania, Zambia, Malawi, Zimbabwe, Angola, Mozambique, Mauricius and Madagascar.
Ttotal turnover of 400 M€ and 15.000 vehicles per annum.
Progression in sales of +18% vs 2011.
Mazda
- CEO
Saint Germain en Laye2005 - 2011Moved the brand from 4.000 units sales per annum to 15.000 units.
As part of the brand building strategy :
- restructured the dealer net in order to gain efficiency on the distribution side
- made the brand communication evolve towards a near premium positioning
- influenced model mix to hit profit targets
Mazda
- Sales Director
Saint Germain en Laye2002 - 2005In charge of sales, sales planning, dealer development and fleet sales (team of 19)
Moved sales from 4.900 units end of 2001 to 13.500 end of 2004 (+240%)
OPEL/CHEVROLET
- Regional Director
PERPIGNAN1999 - 2001Managed 21 District Managers (sales and after-sales) and a 120 dealer network.
Initiated 30 dealership moves.
Sales progression of 2% in a stable market : 70.000 cars and total turnover of 800 M€.
OPEL/CHEVROLET
- Brand Manager
PERPIGNAN1996 - 1999Managed Corsa/Tigra/Agila and Zafira ranges in coordination with european HQ.
Managed a media and sales support budget of 40M€.
Launched Zafira on French market
Brought Corsa to to n°1 position among importers in the small car category.
Renault
- Eastern Europe Sales Manager
Boulogne-Billancourt 1992 - 1995Defined and managed the marketing mix strategy for Oriental Europe from scratch.
Managed a team of 7 people and 4 offices abroad (9 expats)
Sales volume of 4.000 units, in progression of +60% vs 1993.
Renault Véhicules Industriels
- Commercial Manager English speaking Africa
Boulogne-Billancourt 1990 - 1992Managed 1 branch, 1 plant and 9 importers.
Introduced Renault VI in Zimbabwe and South Africa, leading to local production (Lesotho).
Renault Véhicules Industriels
- Australasia & Pacific Region Zone Manager
Boulogne-Billancourt 1987 - 1990Brought Renault from entry to market leadership in Australian City Bus Market.
Signed 2 major contracts for the supply of buses in Canberra and Perth.
Introduced mid-size truck range within Mack Trucks distribution.
Negotiated contracts in China, Indonesia, Singapore and Pacific Islands.
Renault Trucks
- Sales representative
Saint-Priest France1986 - 1987Achieved a 56% market share performance on assigned area compared to a 39% national average.