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Thomas CHARLES

PARIS

En résumé

- An in-depth knowledge of the digital media industry and the media market dynamics
- Defining global strategies, creating operational marketing communication plans, using internal and external ressources.
- Strong capacity to summuarize and simplify products and marketing concepts, excellent written and verbal communications skills,
- Ability to understand advertisers objectives and provide the best available solutions, both in media agency and sales-house
- Clear vision of tomorrow's media market, anticipating the need for change, recognizing opportunities or providing the necessary
solutions regarding content, services, and advertising.
- Strong leadership, supervisory and management skills. Demonstrated ability to manage and motivate cohesive teams that achieve
results

Mes compétences :
Gestion de projet
Réseaux sociaux
Marketing stratégique
CRM
Marketing digital
Communication interne et externe
Partenariats

Entreprises

  • Independant - Consultant

    2013 - maintenant

  • Solocal Groupe (formely known as PagesJaunes Groupe) - Strategic projects management

    2010 - 2013 - Redefining organization and product strategy of a > €100 million product
    - Creating new business models and offers for upcomming products Store Locator, premium editorial, ...
    - Initiating and dealing with strategic partnerships
    - Project leader on key account CRM development
    - Managing key accounts communication

  • Horyzon Media (Solocal Group) - Director of Marketing and Communication

    2008 - 2010 Member of the executive committee
    Leading a team of products managers and a webdesigner

    Marketing and strategy
    - Defining the compagny’s strategy and commercial offer
    - Strategic marketing plans and estimate of revenues
    - Pitching of French and International publishers
    - Supervising media kits production for each activity and website, supporting salesteam
    - CRM Project leader

    Communication
    - External communication : press releases and mediarelations, special events, corporate website
    - Directed Horyzon Media rebranding
    - Internal communication : analysing, organizing and presenting key results and strategic guidlines for staff meetings

  • Omnicom Media Group - Digital senior account manager and business development

    boulogne billancourt 2006 - 2008 - Head of a team of digital account managers and interface between offline strategy teams
    - In charge of the agency key accounts online strategy and relationships
    - Pitching new business development
    - Providing media training for my own team and clients
    - Multichannel display, brand content, performance, SEO, SEM, e-mailing, mobile, social network
    Clients porfolio : Peugeot, FedEx, Pepsi, SIG, Reebok, Blackberry, E.Leclerc, Axa, Sony

  • Omnicom Media Group - Head of counsel and purshasing group

    boulogne billancourt 2005 - 2006 - Team management
    - Advanced media buying negociation with digital sales houses
    - Key external and internal contact for day-to day campaign operations
    Clients porfolio : E.Leclerc, Hertz, Numericable, Krys, Eurotunnel, McDonald’s, General Electric

  • Omnicom Media Group - Digital mediaplanner

    boulogne billancourt 2003 - 2005 - Brainstorming with the strategic planning and multimedia team
    - Target analysis and its media consumption caracteristics
    - Operating and optimizing complex campaigns to meet client objectives (SEO, display, e-mailing, viral, etc.)

  • SexyAvenue - Stage

    1999 - 2001

  • Custom CD - Stage / Back office

    1999 - 2001

Formations

Réseau

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