Vovard VIRGINIE

En résumé

Entreprises

• Econocom - Bid Manager

  Puteaux 2015 - maintenant

• Sony - Pan European Campaign Manager

  Puteaux 2013 - maintenant  Build and execute the European marketing communications strategy for Sony’s audio products (Headphones, Speakers…) - 8M€ budget-
   Analyse market and consumer insights to plan campaigns using the appropriate channels to reach the target consumer.
   Lead a cross functional team to plan and deliver integrated pan European campaigns across all touch points including retail, ATL media, digital, social & PR.
   Manage the campaign asset creation from creative concept through to production of localised channel deliverables.
   Set campaign performance KPI’s and conduct mid and post campaign analysis.
   Manage campaign resources. Coordination of agency pitches, on-going agency evaluation and management of sizeable pan European budgets.
   Responsible of BTL & events (in store communication, creation of displays, POS…)
  

• Sony - European Marketing & Communication Manager

  Puteaux 2008 - 2012  Create and implement successful marketing & communication plans (targeted promotional campaign activities, outbound communications, events, press activities, and other deliverables to support communication, and market awareness)
   Work closely with product managers and other key internal staff like legal, Brand Management, Design Center…
   Management of internal/external events (internal seminars, IFA, Photokina…)
   Responsible of BTL (in store communication) & ATL (web communication & Press)
   Manager of 1 Marcom Officer
  

• Sony - European Junior Product Manager

  Puteaux 2006 - 2008  In charge of the P&L, analysis of sales, profit and market share growth by country, presentation to the Top Management
   Creation of marketing tools: ad & prom campaigns, on & off line, European incentives, presentation to Sales Companies in annual marketing meetings
   Negotiation of targets and budgets directly with Tokyo WW headquarters
  

• SONY FRANCE - SALES DEVELOPMENT

  Puteaux 2005 - 2005  creation of sales tools, market analysis
   coordination of marketing & sales teams, relationship building
   development of the Sony store website & sales development
  

Formations

• University Of Maastricht (Maastricht)

  Maastricht 2006 - 2006 Master
  
  University of Maastricht, Netherlands: Master in English
  European integration, Human resources, Ethic business & Economy

• AUDENCIA Nantes Ecole De Management

  Nantes 2003 - 2006 Specialisation: `Offre et pilotage des stratégies marketing'

• Lycée Notre Dame Du Grandchamp

  Versailles 2001 - 2003 Prépa HEC

Réseau

• Christine BECAUD

• Gaelle POULAIN

• Jerome LAINE

• Mabella DEKIOUK

• Marie TRANCHIMAND

• Pierre-François VERBECQUE

• Stéphane CLAUSS

• Stéphanie GUIBOUT

• Vincent HUCHET