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Willem VAN DER HORST

PARIS

En résumé

Je suis disponible pour discuter d'opportunités à temps plein ou freelance / contrat CDD, principalement en Europe (Paris, Londres, Amsterdam).

I was born in New York, raised in Paris, lived in London, travelled around China and Southeast Asia for a while and am now living in Singapore. I have a mixed international background I'm proud of and I believe this has given me an appreciation and curiosity for understanding people from a variety of cultures and backgrounds.

I'm generally fascinated by people, how we all communicate, and all sorts of technologies. I was plugged in front of screens for longer than I can remember: television first, then the early days of the Minitel in France, then on to the Web when it became available.

I have worked closely with a number of brands to help them define effective digital and brand communications strategies on local, regional (Europe and Asia), and global levels. I am also regularly involved in new business development, as well as team management.

I have worked in collaboration with multi-disciplinary teams across projects as varied as integrated advertising campaigns, digital marketing campaigns, branding projects, website redesigns, web/mobile applications, internal communications initiatives, and social media initiatives.

Main clients include Toyota, Lexus, Subway, Olay, Atlantic LNG, Republic Bank, Shell Global, Hertz, Sony Ericsson, adidas, Sure, and VW Commercial Vehicles.

Award won: 2012 Silver Effie in Singapore for Subway Christmas campaign, 2013 Bronze Asia Marketing Effectiveness award in Digital Strategy for P&G's Eukanuba brand in Australia.

Entreprises

  • Ice cream for everyone - Conseil en planning stratégique

    2014 - maintenant Working on independent freelance or contract roles with agencies as well as working directly with clients.

    Currently working on an assignment with Framestore in London, an Academy Award and BAFTA winning visual effects studio specialised in working with the cinema, entertainment, and advertising industries.

  • POSSIBLE - Head of Strategy & Planning, APAC

    2014 - 2014 I joined global digital WPP agency network POSSIBLE to manage the strategy and planning team, working closely with the Analytics and User Experience teams on clients Standard Chartered Bank, SAP, Audi Singapore, Allianz Insurance, and new business initiatives.

    After much consideration I have decided to resign from this role in order to leave Singapore and move back to Europe.

  • Saatchi & Saatchi - Senior Strategic Planner

    Saint-Denis 2012 - 2014 Planning & strategy role particularly focused on Toyota and Lexus for Asia regionally, Subway Sandwiches in Singapore, Lenovo Asia-Pacific, and Scoot LCC in Asia. I am also involved on a project basis with brands such as Cadbury's, Cairn, Olay, Ariel, and Head & Shoulders.

    Responsibilities include though aren't limited to creative brief writing; developing effective brand and communications strategies across multiple media (e.g. TV, online, radio, press, outdoors, social media); crafting presentations; new business development support; managing qualitative and quantitative market research projects; meeting suppliers; liaising with other Saatchi & Saatchi offices for global and regional project; and managing social media engagement and monitoring projects.

  • Ice Cream for Everyone - Strategic planning consultant

    2011 - 2012 Consultancy offering digital and social media marketing strategy services, online media campaign planning and management, digital brand presence, online media partnerships / collaboration development, and original digital solutions.

  • Iris Worldwide - Digital Strategist

    2007 - 2011 iris is an independent integrated creative agency network, headquartered in London and with 450 employees in the UK, one of the largest advertising / marketing agencies in the country.

    I lead the digital marketing / social media / mobile strategy and am involved in brand planning for Shell, Hertz RAC, Connect by Hertz, Volkswagen Commercial Vehicles UK, Magnum, and Sure.

    I also developed digital, mobile, social media and integrated campaign strategy as well as training programmes, workshops and media recommendations for Sony Ericsson, adidas, Disney Channel UK, Dairy Crest, Southern Comfort, and Kellogg's.

Formations

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