Marne La Vallée Cedex 2

En résumé

Mes compétences :
Développement commercial


  • Nestlé - Costumer Business Team Leader WalMart

    Marne La Vallée Cedex 2 2013 - maintenant
  • Nestlé Puerto Rico - CCSD SECOS y Nutricion

    2013 - 2013
  • Nestlé - Gerente regional Sr

    Marne La Vallée Cedex 2 2013 - 2013 Responsible for the fulfillment of the plans and strategies in the region Anahuac; Ensure that policies and credit sales and collections are respected, as well as develop internal talent and efficient management of financial and material resources allocated to it. Identify and capitalize business growth opportunities through KPI's analysis, sales trends, market studies and visits, increased customer base …

    Knowledge of marketing, level of service, merchandising, brand penetration, business development opportunities…

    In charge of a team of 650 people, 2,262 points of sales and annual sales of 2,600 million pesos in all the channels we serve (Self service, Traditional, Pharmacy, Convenience, Price clubs)

    Achievements: Significant improvement of the indicators:

    - Out of stock :(Jan 2013: 3.8%, May 2013: 1.8%)
    - Visit Efficiency in traditional trade : Jan 2013 40% May 2013: 84%
    - Development of basic design guidelines in each category
  • Nestlé - CCSD SR coffee and beverage

    Marne La Vallée Cedex 2 2010 - 2013 Lead and develop Category Channel, execution plan for all channels (category strategy) in medium and long term, lowering strategy and BIG IDEA by channel to point of sell for the correct implementation of sales plan and growth categories, (instant coffee, coffee mate, water modifiers, milk modifiers), in conjunction with the marketing team, sales, finance and supply, to achieve growth targets in the different channels we serve (Modern, Traditional and specialized)

    In charge of a team of 13 people organized by channels

    Annual sales of 14,000 million of pesos


    - Restructuring of CCSD (moving from one brand organization to a channels organization, much more suited to the organization of Nestlé Mexico)
    - Continue growth during 3 years, exceeding RIG targets (2010: 4%, 2011: 6.7 &, 2012: 6%), OP1, and volume (2009: 27 592 tons, 2012: 29 892 tons).
    - Nescafe Mega promotion 2010 and 2011 (9 million in pack promotion sold in 2 years)
    - Sampling with Nescafé sticks, Nesquik and Nestea Powder, achieving numerical distribution of over 40% in three months
    - Certification MBP: supporting the project team we achieved full certification for Nestlé
  • Nestle - KAM, gerente de cuenta clave

    Marne La Vallée Cedex 2 2008 - 2009 Ensure Nestle category growth in channel - customer, defining strategies that allow to
    Increase the presence and product rotation, coordinating the sales process and
    identifying new business opportunities, establishing relationships in medium and
    long-term with customer and establishing synergies aligned to customer growth
    strategies in order to achieve assigned goals, always following corporate Nestlé
    principles, building and generating value throughout the Nestlé Bussines Model.

    -Double digit growth in 2009 and 2010
    - Implementation of Earth Month
    - Implementation of the coffee world in Supercenter and Superama, creating a category growth of 18% and Nestlé 21%
  • Nestlé France SAS - Responsable de secteur

    Marne La Vallée Cedex 2 2004 - 2008
  • Nestle france - Chef de secteur

    2004 - 2008