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Karos
- Marketing Manager Digital et Mobile
PARIS
2015 - 2015
Karos is an innovative ridesharing mobile app leveraging machine learning, big data and geolocation technologies.
Karos connects drivers and passengers smoothly and automatically.
Drivers easily share their car costs with passengers located on their daily routes.
Karos ridesharing app is up and running on Google Play and iTunes !
http://www.karos.fr/partage
As part of the Karos team, I am in charge of :
- Marketing tools : Customer journey, Personae
- Online and Offline Campaign materials
- Customer feedbacks, inquiries
- Appstores Optimization (ASO)
- Social Media Marketing : Youtube, Facebook
- Mobile User Acquisition : Mainly Facebook Ads
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Next Level - Mobile Marketing
- Marketing Mobile et Digital - Freelance
2015 - maintenant
Working for 4 years on mobile apps (freemium games, services), I am specialized in marketing fields : User Acquisition, Featurings, Appstore Optimization, in-app marketing features and monetization. Today, I am helping indie devs, start ups and companies to end in their product and succeed in launching their apps.
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Gumi Europe
- Marketing Manager
2014 - 2014
gumi is one of the top developers in Japan and has published over 20 titles, both original and in collaboration with famous brands such as FIFA and Monster Hunter. gumi has over 500 employees across its offices in Tokyo, Fukuoka, Singapore, Seoul, Shanghai, Taiwan and Paris.
gumi received first place in the Deloitte Technology Fast 50 Japan in October 2012 for having had the highest revenue growth in Japan at 3950.2% over the past three years.
gumi Europe develops and publishes Puzzle Chef, and operates Brave Frontier in Europe, a game developed by the Alim Studio.
As part of the gumi Europe team, i am managing marketing communication channels to acquire, and engage new players to our games.
- Definition and implementation of user acquisition campaigns (budgets, agency management, reporting, KPIs) - 7 EU languages, 5 main countries.
- Press relations
- ASO (Store optimization - Apple, Google, Amazon), Featurings
- Social media marketing (Youtube, Facebook, Pinterest, Twitter)
- Management of the CM team
- Offline Events : Japan Expo, Paris Games Week
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Is Cool Entertainment
- Marketing Manager
Paris
2010 - 2014
IsCool Entertainment is an independent French publisher of online games and social applications.
A pioneer in the field, the company has established itself over the past 3 years as the market leader in French “social gaming”.
The rapid growth and viability of the company business model is explained by a growing catalogue of new and innovative games, coupled with creativity and the unique expertise of each employee in areas such as game design, technology, marketing, community management and monetization.
IsCool Entertainment aims to expand and become a key player in social entertainment in Europe, by creating new games, enriching existing content, adapting games to mobile, new social platforms and introducing games to new countries.
As part of the Is Cool team, i am managing online communication channels to develop monetization and customer relationship with our players. It includes facebook fanpage, social game application, e-mail programm, and facebook virality channels.
- Monetization - Freemium games (Mobile and Facebook)
- Sales promotion (virtual goods, currency)
- Social media marketing (fanpage, e-mailing, cross promotions, partnerships, community animation, contests...)
- e-CRM
- Focus groups and surveys
- Trafic analysis, reporting
I am in charge of :
- Is Cool : https://apps.facebook.com/is_cool
- Super Kiwi Castle Run - iOS / Android Run game
Website : http://www.superkiwi.com/
iTunes : https://itunes.apple.com/fr/app/super-kiwi-castle-run/id583837084
Google Play : https://play.google.com/store/apps/details?id=com.iscoolentertainment.castlerun
Youtube Channel : http://www.youtube.com/user/IscoolChannel
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Prisma Presse
- Chef de Projet Internet
Gennevilliers
2007 - 2010
www.capital.fr
www.management.fr
E-boutiques Prisma Presse
• Online project management for www.capital.fr (Specifications, plannings and follow up)
• SEO optimizations
• Traffic analysis (Estats, Xiti)
• Online marketing : contests, emailing, newsletters
• Benchmarks
Technologie utilisée : EZPublish
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Wunderman
- Directeur Clientèle
Boulogne-Billancourt
2007 - 2007
Microsoft EMEA – Programme de marketing relationnel TechNet - Cible IT Pros - ON / OFFLINE
IT's Showtime : http://www.microsoft.com/emea/itsshowtime/default2.aspx - 24 versions
Programme GRACE de TechNet : http://technet.microsoft.com/fr-fr/default.aspx
Missions :
• Stratégie : Recommandations (campagnes de Marketing Direct et e-Marketing), Generation de Trafic sur les sites.
• Management : Encadrement de chefs de projets Seniors et Juniors.
• Opérationnel : Coordination globale des projets, gestion financière (budgets et rentabilité), Déploiements et localisations de sites et de campagnes (Marketing Direct et E-Marketing).
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Wunderman Interactive
- Directeur Clientèle
Boulogne-Billancourt
2004 - 2006
Unilever – Programme de marketing relationnel online
www.pourtoutvousdire.com
Missions :
• Stratégie : Recommandation stratégique annuelle du programme ; refonte ergonomique, fonctionnelle et graphique du site.
• Management : Encadrement d’un chef de projet, et de chefs de projets juniors.
• Opérationnel : Coordination globale des projets, gestion des budgets, mises à jours du site, sites de marques, e-mailings.
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Wunderman Interactive
- Chef de projet Interactif
Boulogne-Billancourt
2002 - 2004
Unilever – Programme de marketing relationnel online
www.pourtoutvousdire.com
Missions : Coordination des projets, gestion des mises à jours, e-mailings / newsletters, partenariats, sites marques Unilever.
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Wunderman Interactive
- Mediaplanneur & achat d’espace online
Boulogne-Billancourt
2000 - 2002
Budgets : Adobe, Xerox, Maison de la France, Clust, Quick, Colgate...
Missions : Conseil média, médiaplanning, achat d’espace, réalisation de campagnes, suivi et analyses statistiques.
