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Antonin BERTAGNOLIO

ANNECY

En résumé

Currently in charge of Corporate Retail Marketing at Siemens Audiology
Location: Erlangen Germany

Interested in Marketing, Job and Carriers opportunities based in Strasbourg, Lyon, in French-German-International fields.

Mes compétences :
Export
International
Marketing
Retail
Vente
Communication
Business development
Gestion de projet

Entreprises

  • Sivantos Group (formerly Siemens Audiology Solutions) - Corporate Retail Marketing Manager

    2012 - maintenant Corporate Retail Strategy and Concept Development
    Portfolio: In-Store Advertising & Branding, Displays & Product Presentation Systems, Counseling & Launch tools, Promotion Packages
    Target group: B2B Hearing Care Professionals and B2C Hearing aids wearers, Worlwide
    Retail Marketing budget owner for Product Development, Production & Logistic.

  • Siemens Audiology Solutions - Marketing Manager Export Sales

    2007 - 2012 • Responsible for Hearing Instrument marketing activities with key accounts and distributors in Europe, Middle East and North Africa, 80 countries
    • Develop marketing plans and budgets, 750’€/year.
    • Coordinate and develop the assortment for international clients
    Perform market analyses and benchmarks, closely collaborating with Sales teams for developing sales budget and business strategies
    Define the Multibrand Marketing-mix
    Communicate market requirement, forecasts and ramp-up towards headquarter
    Develop local products to fit to market requirement
    • Plan and conduct local Marcom activities with design agencies; product launches, events, brochures, promotional material, sales push activities
    • Organize as project leader European tradeshows (EUHA, 400m² booth), international and local academies, roadshows, up to 450 participants
    • Set-up communication through newsletter, Internet website, press activities
    • Management of Marketing Team, 2 headcounts

  • Staedtler - Product Marketing Manager - Writting

    2007 - 2007

  • SAGEM COMMUNICATION / GROUPE SAFRAN - Product Marketing Manager

    2002 - 2006 Corporate Product Marketing Manager - Printing Devices

Formations

  • EM LYON

    Lyon 1998 - 2002 Master in Science of Management

    Mastère en Stratégie et Marketing International - Compétences acquises, disciplines abordées, activités annexes.

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