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Bernard LOT

PARIS

En résumé

Graduated from Audencia business school with a digital marketing and management profile, I was Traffic Manager then e-Business Director.

Professional skills :
- e-Commerce
- SEO, SEA
- Web Analytics
- Project Management
- Team Management

Mes compétences :
SEM
Display Advertising
Affiliate Marketing
Marketing digital
Google Adwords Professional Certified
JavaScript
HTML
Achats media
SEO
CSS
Xiti
Certification Google Analytics

Entreprises

  • Onibi - E-Business Director

    2016 - maintenant Responsible for e-business and traffic acquisition teams, our mission is to support brands in their e-commerce development whether for specific mission (e-commerce redesign, SEO, web analysis, traffic acquisition...) or the total management of the e-commerce activity.

    Our clients: Bourjois, Haribo, La Française des Jeux, Sugar Loaf, La Chaise Longue, Vtech, Ada, Esthederm, Aldebaran ...
  • Onibi - Traffic Acquisition Manager

    2015 - 2016 Responsible for the traffic acquisition strategy of E-shops managed by Onibi (La Chaise Longue, Diwali, Satellite Paris...), I am in charge of the following levers (implementation, budgetisation, monitoring, reporting) :
    • SEO
    • SEA (Adwords, Remarketing, Shopping...)
    • Affiliates
    • Display
    • Retargeting
    • Emailing
    • Market place

    I am also very attentive to the good Analytics tracking of my campaigns, in order to determine more closely the ROI of each actions that I lead : definition of KPIs, tag mapping (Google Tag Manager), setting up Google Analytics, metrics analysis and reporting.
  • Click Call - DIGITAL MARKETING MANAGER

    Neuilly Sur Seine 2014 - 2015 • Creation of the On Line media strategy for several clients (Bouygues Immobilier, Modilac ...) : reporting, budget monitoring, test & learn, recommendations.
    • Web Analytics: definition of targets, tag mapping, metrics analysis and reporting.
    • Search Engine Marketing: implementation and optimization of campaigns.
    • Emailing & Display: media planning; implementation and monitoring of campaigns.
    • Web partnerships: negotiation of classified ads (small ads for real estate programs) and native advertising with web sites publishers.
    • Management of a traffic manager assistant and an assistant web partnerships.
  • Editions Atlas - MEDIA MANAGER

    Paris 2013 - 2014 Web marketing strategy definition and implementation:
    • Developing SEM, affiliates, display and retargeting strategy.
    • Implementing campaigns. Optimization based on customer acquisition costs.
    • Analysing Return On Investment. Monitoring budgets.

    Press media plans development:
    • Creating media plans in partnership with the agency.
    • Negotiating costs insertion with advertising agencies.
    • Testing new advertising formats. Monitoring results.

    Defining, setting up and running TV plans.

    In charge of direct marketing deals (Bus mailing, third party inserts, mailings).

    Management of a media assistant.
  • Editions Atlas - BRAND MANAGER

    Paris 2013 - 2013 Product Development:
    • Conducting qualitative & quantitative research: implementing test plans; analysing results (6 national tests per year).
    • Developing marketing mix and marketing plan for each collection launched (2 launches per year).
    • Setting up P & Ls.
    • Creating online and offline advertisements (Emails, banners, webpages, flyers, mailings...): briefing and monitoring web and print creative agencies.
    • Managing partnerships with entertainment licenses (Asterix, Michelin, Hasbro ...).
  • Editions Atlas - ASSISTANT BRAND MANAGER

    Paris 2012 - 2012 Product testing implementation and launch of collections:
    • Creating advertisements, web pages, emails & sweepstakes.
    • Researching and negotiating premiums.
    • Monitoring print schedules.
  • Reckitt Benckiser - ASSISTANT BRAND MANAGER

    Massy 2012 - 2012 Sales analysis for Scholl and Scholl Pharma products.
    • Sales reporting.
    • Panels analysis: FMCG retailers (Nielsen) and pharmaceuticals retailers (IMS).
    • Managing the complete change of Scholl products packaging.

Formations

Réseau