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Boris ALESSIO

PARIS

En résumé

International profile, fluent in 5 languages, 14 years fast moving consumer goods expertise, worked in 5 countries, in Europe and in Asia.
Strategic vision for the business development with proven results in management in various market contexts (crisis, turn-around, expansion).
A fine and complete, at once strategic and operational, marketing talent, excellence in execution.
Able to define an effective commercial strategy.

Mes compétences :
Créativité
Stratégie
Management
Business development
Marketing

Entreprises

  • L'OREAL - GENERAL MANAGER SPAIN

    PARIS 2012 - maintenant Responsible for Brand development (#5 in Europe) within the Professional Product Divison

    - Global P&L responsability
    - Reinforcement of the brand DNA
    - Restructure of the sales organization and redefine priorities to boost sales efficiency
    - Contribute to strengthten the Division position in the market

  • L'OREAL - Marketing Director France

    PARIS 2009 - 2012 Responsible for the business unit France (#1 of the division worldwide) for the leading haircare brand of the professional market. Report to the Division Manager (no General Manager position).

    - Back to business growth since 09
    - Important gains of market shares thanks to a brave modification of the structural status quo of the brand: innovations in the go-to-market policy, new choices of marketing investments (new media)
    - Drastic decrease of the team turnover via an effective management

  • L'OREAL - Marketing Manager Development Asia

    PARIS 2005 - 2009 In charge of the international development of the leading generalist haircare brand in Asia, two luxury hair care brands, one luxury skin care brand. Reporting to the division chief executive for Asia.

    - In 3 years, Re-conquest of the #2 position in Japan since #5 and consolidation of the leadership in China thanks to the creation ex-nihilo of specific developments in and for the local markets; deep understanding of the real consumption drivers
    - Successful launch as world premiere of a professional luxury skincare brand in Singapore and in Japan: creation of a new business model, become international
    - Real success in management: very challenging context of creation of 3 international teams of product development relocated (Paris, Shanghai and Tokyo)

  • L'OREAL - Marketing Manager Italy

    PARIS 2002 - 2005 In charge of the marketing strategy for the market leading haircare brand in the country #2 for the Division worldwide, reporting to the brand general manager.

    - Attack to the competitors and conquest of market shares in a difficult context of stagnation of the market through launches of enormous scale. Record launch of a new colour brand
    - Management of a product team and new hierarchical responsibility for the Trade-Marketing team (from Sales to marketing)

Formations

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