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Diesel
- CEO / President Asia Pacific
Breganze
2011 - maintenant
Description of Duties
∞ President for Diesel Business Units in China & Pacific with P&L responsibility, reporting to Global EVP Sales
∞ Lead business operations with a multifunctional team covering both retail and wholesale channels
∞ Global leader for 5Y strategic plan across Business Units, regions and functions
Achievements : stepchanged the brand perception and retail network to position Diesel as a major player in the growing premium casual segment
∞ Repositioned Diesel as a premium casual fashion brand. The brand has been awarded the ‘Most premium denim in China’ by GQ in 2012, ‘The most luxurious denim’ by Men’s Health in 2013 & 2014, and, was selected in ‘GQ Top 100 Best Choice of Man as most premium denim brand’ in 2014. Diesel was featured in the cover of ELLE magazine in April 2015, for the Diesel Global Fashion Event, in opening of the Shanghai International Fashion Week.
∞ Transitioned the business model from wholesale to retail with steady growth of KPI’s as Retail channel grew +22% in 3 years supported by the consolidation of the distributor channel, the expansion of the network.
∞ Transformed and strengthened the organization to deliver best in class retail operation, for instance thru dedicated HR plan (salary & incentives, career plan, training program) and delayering of the organisation
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Diesel Business Units
- CEO & President
2011 - maintenant
Description of Duties
* President for Diesel Business Units in China & Pacific with P&L responsibility, reporting to Global EVP Sales
* Lead business operations with a multifunctional team covering both retail and wholesale channels
* Global leader for 5Y strategic plan across Business Units, regions and functions
Achievements : stepchanged the brand perception and retail network to position Diesel as a major player in the growing premium casual segment
* Repositioned Diesel as a premium casual fashion brand. ;
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Procter & Gamble
- General Manager Snacks Asia & Commercial Leader Fabric and Home Care Greater Greater China
Asnières-sur-Seine
2009 - 2011
Description of Duties
∞ Lead business operations with a multifunctional team designing and implementing Go-2-Market and trade plans for F&HC, the second largest business unit in Greater China
∞ Lead the F&HC Innovation program for Greater China e.g product initiatives, commercial innovation and new business expansion
Achievements : resumed share growth by strengthening the fundamentals on product & commercial, and, leading innovation
∞ Regained share leadership after 24 months of decline behind more efficient commercial investments, better execution of the in-store plans and stronger initiatives. Awarded ‘Best Business Turn Around’ by Beijing Hualian retailer in 2010
∞ Developed a winning portfolio of TV copies and Point-Of-Sales-Materials, all qualifying Above Normal versus Company Standards.
∞ Tripled Ariel awareness and trial thru the innovative Ariel Artist2 campaign, making it the second fastest growing brand in China. This multimedia campaign presented by the movie star Wang Luodan and endorsed by the top couture designers Ji Cheng and Lu Kun was the China first ever detergent brand crossover with fashion industry. This campaign has received a ‘Bronze Lion’ in Cannes in 2011
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Procter & Gamble
- General Manager Snacks Asia
Asnières-sur-Seine
2007 - 2011
Description of Duties
∞ Manager for Snacks business in Greater China with P&L responsibility, reporting to Global Snacks President and Greater China President.
∞ Regional leader for upstream innovation in Asia
Achievements : transformed a low tier product into a premium business model designed for Gen Y
∞ In 4 years, shipments have doubled, value has share tripled and turnover has sextupled, making China the fastest growing country for snacks worldwide and Pringles the fastest growing brand in China. Awarded ‘P&G Greater China President Award’ in 2008
∞ Pioneered new to the world digital campaign for snacks among Gen Y consumers. Awarded 3 times as ‘Best Brand Building Campaign’ by both the Marketing Agencies Worldwide GLOBES awards in 2009 and the Marketing Awards of Asia 2009, and, ‘P&G Greater China Brand Artist Award’ in 2009.
∞ Delivered best ever digital campaign for P&G worldwide. The ‘Ka Cha’ campaign has reached highest ever 11 millions viewers for a P&G brand. Awarded 4 times as “Best Holistic Campaign” and “Best Idea that creates a Movement” by WPP team P&G in 2010, “Best Campaign” by the Asia Marketing Awards 2010 and “Best Viral Campaign” by Hong Kong Kam Fan in October 2009, 3 times finalist in the New York International AME Awards 2010, the WARC for Ideas and Evidence 2010, and, Cannes Advertising Festival 2010
∞ Further improved Snacks Employee Satisfaction (+1 pt) driven by “the leadership in my business unit creates a clear and inspiring vision of the future” (+22pts), “the people in my work group behave with integrity, even under pressure” (+11pts) and ‘Snacks is an exciting and inspiring place to work’ (+7 pts)
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Procter & Gamble - Snacks Asia
- General Manager
2007 - 2011
Description of Duties
* Manager for Snacks business in Greater China with P&L responsibility, reporting to Global Snacks President and Greater China President.
* Regional leader for upstream innovation in Asia
Achievements : transformed a low tier product into a premium business model designed for Gen Y
* In 4 years, shipments have doubled, value has share tripled and turnover has sextupled, making China the fastest growing country for snacks
worldwide and Pringles the fastest growing brand in China. Awarded `P&G Greater China President Award' in 2008
* Pioneered new to the world digital campaign for snacks among Gen Y consumers. Awarded 3 times as `Best Brand Building Campaign' by both
the Marketing Agencies Worldwide GLOBES awards in 2009 and the Marketing Awards of Asia 2009, and, `P&G Greater China Brand Artist
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Procter & Gamble
- Country Marketing Director
Asnières-sur-Seine
2004 - 2007
Achievements : set up a totally new organization that delivered stretch volume, NOS and profit targets; growing respectively by +49%, +35% and +22%
* Created a new marketing department for line marketing, corporate marketing and market research. This implied to recruit, train and organize from
scratch a commercial staff of 30 managers. In 3 years the team has delivered highest ever shares in laundry, shampoos and toothpastes, and,
regained market leadership in colorants and styling
* Integrated three new businesses into P&G Ukraine starting with Wela-Londa in colorant & styling that regained market leadership in 12 months;
then Ukrainian Gala Company operating in laundry & beauty which resumed share growth for the first time in 2 years, and global acquisition
Gillette, which integration encompassed organization set-up, logistic, system design and legal work.
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Procter & Gamble
- Country Marketing Director Ukraine
Asnières-sur-Seine
2004 - 2007
Achievements : set up a totally new organization that delivered stretch volume, NOS and profit targets; growing respectively by +49%, +35% and +22%
∞ Created a new marketing department for line marketing, corporate marketing and market research. This implied to recruit, train and organize from scratch a commercial staff of 30 managers.
∞ Integrated three new businesses into P&G Ukraine starting with Wella-Londa in colorant & styling that regained market leadership in 12 months; then Ukrainian Gala Company operating in laundry & beauty which resumed share growth for the first time in 2 years, and global acquisition Gillette, which integration encompassed organization set-up, logistic, system design and legal work.
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Procter & Gamble
- Regional Leader Fabric Additives CEEMEA
Asnières-sur-Seine
2001 - 2004
Achievements : made CEEMEA the fastest growing region having doubled the turnover and volume in 3 years, and, posted highest ever market share
∞ Delivered successful regional innovation. Thru a combination of product improvement, new to the world packaging and strong TV advertising, the franchise has resumed share growth in a very competitive market. CEEMEA region became the fastest growing region globally and even the second profit contributor ahead of Western Europe. Awarded ‘CEEMEA President Award’ in 2004 and ‘Global Brand Building Award’ in 2005.
∞ Turned around the declining Bleach & Laundry Additives business to post highest ever volume and become the third largest profit contributor worldwide. This was achieved thru a complete redesign of the Ace brand architecture and initiative master plan that enabled to successfully re-enter in Turkey and Russia where share grew by +60% and volume by +175%.
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Procter & Gamble
- Marketing Director
Asnières-sur-Seine
2001 - 2004
5. Procter & Gamble - Regional Leader Fabric Additives CEEMEA -
Achievements : made CEEMEA the fastest growing region having doubled the turnover and volume in 3 years, and, posted highest ever market share
* Delivered successful regional innovation. Thru a combination of product improvement, new to the world packaging and strong TV advertising, the
franchise has resumed share growth in a very competitive market. CEEMEA region became the fastest growing region globaly and even the
second profit contributor ahead of Western Europe. Awarded `CEEMEA President Award' in 2004 and `Global Brand Building Award' in 2005.
* Turned around the declining Bleach & Laundry Additives business to post highest ever volume and become the third largest profit contributor
worldwide. This was achieved thru a complete redesign of the Ace brand architecture and initiative master plan that enabled to successfully reenter in Turkey and Russia where share grew by +60% and volume by +175%.
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Procter & Gamble
- Global Team Leader Home Care Strategic Planning
Asnières-sur-Seine
1999 - 2001
Achievements : Successfully launched the first global innovation on hand dishwash
∞ Holistically designed the first global hand dish innovation. This work implied to design and qualify a new concept, formula and packaging to be successful in North America, UK, Japan and Spain. The new product scored well above usual benchmark and was introduced with success.
∞ Led the identification of new business models linked to water. This global work required the qualification of new global qualitative research in collaboration with Harvard Business School.
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Procter & Gamble
- Manager
Asnières-sur-Seine
1999 - 2001
Global Team Leader Home Care Strategic Planning -
Achievements : Successfuly launched the first global innovation on hand dishwash
* Holistically designed the first global hand dish innovation. This work implied to design and qualify a new concept, formula and packaging to be
successful in North America, UK, Japan and Spain. The new product scored wel above usual benchmark and was introduced with success.
* Led the identification of new business models linked to water. This global work required the qualification of new global qualitative research in
collaboration with Harvard Business School.
6. Procter & Gamble
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Department for Global Fabric & Home Care
- Head of Knowledge & Innovation
1998 - maintenant
Department for Global Fabric & Home Care - September 98 till July 99 (Belgium) . Achievements : Accelerated
innovation by leveraging technology to improve transfer of knowledge e.g Smart Agent for consumer sensing, Fabric & Home Care e-village and Virtual
University.
b) Assistant Brand Manager Dreft Belgium - October 97 till September 98 (Belgium). Achievements : Dreft became the first profit contributor and
second largest laundry brand in Belgium behind a holistic marketing plan
c) IT Manager and Business Analysis European Manager - July 94 till October 97 (UK & Belgium). Achievements : Established IT as a key business
partner among regional leadership teams
d) Market Research Analyst and Business Analysis Project Manager - September 89 till July 94 (France & Belgium). Achievements : Led the first
pan European price adjustment analysis for laundry
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Procter & Gamble
- Miscellaneous assignments in consumer & market research
Asnières-sur-Seine
1989 - 1999
a) Head of Knowledge & Innovation Department for Global Fabric & Home Care - September 98 till July 99 (Belgium) . Achievements : Accelerated innovation by leveraging technology to improve transfer of knowledge e.g Smart Agent for consumer sensing, Fabric & Home Care e-village and Virtual University.
b) Assistant Brand Manager Dreft Belgium - October 97 till September 98 (Belgium). Achievements : Dreft became the first profit contributor and second largest laundry brand in Belgium behind a holistic marketing plan
c) IT Manager and Business Analysis European Manager - July 94 till October 97 (UK & Belgium). Achievements : Established IT as a key business partner among regional leadership teams
d) Market Research Analyst and Business Analysis Project Manager - September 89 till July 94 (France & Belgium). Achievements : Led the first pan European price adjustment analysis for laundry
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Ecole De Saint-Cyr
- Infantry Platoon Leader in Berlin
Guer
1988 - 1989
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Ministère de la Défense - Armée de Terre - 92e Régiment d'infanterie
- Infantry Platoon Leader
Paris
1988 - 1989
Infantry Platoon Leader in Berlin, graduated 6th from French Army School Officer of Saint Cyr
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Printemps
- Intern
Paris
1987 - 1987
Led exploratory research work for opening `Le Printemps' department store in Egypt (Paris & Cairo)
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Quantitative
- Professor
1986 - 1988
7. EISTI / EDHEC - Professor for Quantitative Marketing -
Description of Duties
* Professor for second year students at both EISTI and EDHEC (5th business school in France).
* Consultant for the EISTI & EDHEC professors consulting team providing training and ad-hoc analyses
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EDHEC Business School
- Professor for Quantitative Marketing
Roubaix Cedex 1
1986 - 1989
Description of Duties
∞ Professor for second year students at both EISTI and EDHEC (5th business school in France).
∞ Consultant for the EISTI & EDHEC professors consulting team providing training and ad-hoc analyses
