Daisy DUFROS

En résumé

Entreprises

• Reitmans - Customer Insights Manager

  Montréal 2018 - maintenant

• Groupe Pages Jaunes - Première Directrice de Projets

  2017 - 2018 Oversee and manage both qualitative and quantitative research projects to fuel smart business decisions by delivering strategic and data-driven insight to assist the senior management teams in making more-informed decisions.

• Groupe Pages Jaunes - Directrice de Projets - Recherche Marketing

  2014 - 2017 Dirige des projets de recherche pour suivre la performance de YP et mieux comprendre ses clients (petites et moyennes entreprises) et ses utilisateurs de plateformes (population canadienne).
  
  _ Gère des projets de recherche nationaux B2B et B2C sur tous les aspects - de la conception de l'enquête à la programmation, la collecte de données à l'analyse, et le rapport.
  _ Supervise les projets externalisés à des cabinets-conseils et assure l'alignement aux objectifs.
  
  * Projets clés: satisfaction de la clientèle, tests de produits numériques, évaluation de campagnes télévisées et en ligne (pré / post), web et in-app intercepts.

• Ipsos ASI - Research Analyst (R&D)

  Paris 2010 - 2014 * Support the development, launch and improvements of new and existing products (global scale)
  * Create and develop industry benchmarks for advertising metrics
  * Manage multiple research studies (global scale)
  * Meet the needs of the client service team by answering questions on products and tools
  * Manage and develop databases using SPSS (North America)
  * Part of a global group for products, pitches and promotions
  * Specific areas: advertising tracking and brand equity

• Ipsos ASI - Database Analyst

  Paris 2010 - 2010

• Ipsos - ASI - Research Associate

  2008 - 2010 * Manage multiple research studies (wide range of clients)
  * Prepare questionnaire, verify data quality and create reports
  * Coordinate with internal departments (field, coding, data processing and data analysis)
  * Expert for copy-test studies (internal trainer)
  * Applause award in recognition of valuable contributions
  * Specific areas: advertising tracking, brand equity and copy testing

• Adelia Espresso - Marketing and R&D Coordinator

  2007 - 2008 * Create new products (espresso based)
  * Perform market and data analysis, clients development (current and new)
  * Develop and maintain sales material (booklets, training manuals)
  * Collaborate with the sales team to the marketing plan
  * Analyze the production process (ex: database)

• Danone - Blédina - Communication Manager for the medical community

  Paris 2005 - 2007 * Set and follow up qualitative studies for pediatricians
  * Organize 3 scientific meetings and congress
  * Develop the network of milk prescribers

• Conseil Général du Val-de-Marne - Marketing and Communication Coordinator

  Créteil 2005 - 2005 * Campaign for nutritional awareness in schools (public health pilot program)
  * Manage and perform statistical analysis for a pilot project (apple vending machines)
  * Coordinate various nutrition-related initiatives

• McGill University - Research Assistant

  2004 - 2004 * Identify lactases (enzymes) for a potential industrial use for lactose intolerant people (pH, temperature, optimal substrate concentration, partial study of oligosaccharides synthesis)

Formations

• Institut National Agronomique De Paris Grignon

  Paris 2005 - 2005 Nutrition Humaine

• Mc Gill University (Ste Anne De Bellevue)

  Ste Anne De Bellevue 2004 - 2004 semestre d'étude

• Agrocampus Rennes (Rennes)

  Rennes 2002 - 2005

• Lycée Hoche

  Versailles 2000 - 2002 classe préparatoire BCPST (biologie)

• Lycée Notre Dame De Bury

  Margency 1998 - 2000 section scientifique

• Lycée Gerard De Nerval

  Luzarches 1997 - 1998

Réseau

• Aleks DEVERT

• Bertrand BOICHON

• Delphine FABREGA

• Frédéric JOUANNEAU

• Gaspard BERTRAND

• Luc SOREL-GIFFO

• Magali SANNIER

• Marie LEFEBVRE

• Pierre-André FONTAINE - CONSEILLER EN ENTREPRISES