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Elise HO

LYON

En résumé

Chef de produit au profil international travaillant actuellement aux États-Unis.


n'hésitez pas à me contacter par e-mail:
elise.ho@grenoble-em.com

Mes compétences :
Alimentaire
Amérique du nord
Business
Chef de produit
COMMERCE
Consultant
Distribution
French
Grande distribution
International
Luxe
Management
Marketing
Marketing International
Sales
Spanish
Stratégie
USA
Vente

Entreprises

  • Mario Camacho Foods - Marketing Analyst

    2010 - maintenant

  • Sara Lee - Sales representative

    Villepinte 2009 - 2010 - In charge of a portfolio of 120 clients at super and hypermarkets in 5 territories
    - Negotiating, introducing new products in stores and implementing new merchandising recommendations in store

  • Challenge AUCHAN - Candidate

    2007 - 2007 1st PRIZE-WINNER of AUCHAN’s CHALLENGE, Auchan May 2008

    National grocery store competition between all business schools - Auchan is one of the biggest grocery store in France
    - Rethought the grocery store deli shelves during 3 months with a team of 6 students: suggestion of a new concept
    face to the top management team

  • Mars Chocolat France - Brand Manager Assistant

    Haguenau 2007 - 2008 INTERN: ASSISTANT BRAND MANAGER, Mars Chocolat France

    Results: Mars Delight : +165 000 households within 2 months
    Mars: +12,6% growth in value from September 2007 to June 2008
    - Analyzed the performances of “Mars & Mars Delight” chocolate bars and the effectiveness of the marketing tools with IRI & Nielsen panel
    - Responsible of Delight de Mars bar new packaging test in 10 stores with Nielsen
    - Carried out and analyzed surveys on “Delight de Mars” new packaging and then assisted the redesign of the brand using the results
    - Assisted “Mars & Mars Delight” advertising campaign and “Mars” promotional website
    - Developed 6 sales leaflets for the Sales force and 5 internal communication
    - In charged of “Mars and Delight de Mars” bars budget

  • Junior Entreprise Grenoble - Account Manager

    2006 - 2007 Non-profit student organization that provides surveys to businesses

    Results : turnover of 23 000 euros
    - Identified clients, followed-up and built client loyalty with GE, HP and Grenoble Airport.
    - Marketing project manager: defined the methodology, hired and supervised interviewers, designed the surveys, analysed and wrote the final report. My clients were: HP, Grenoble Airport, TF1 (first television channel in France), Grand Optical (Optical company), Délices & Tradition and Maitre Prunier (Food companies).

  • Coca-Cola - Sales representative

    ISSY LES MOULINEAUX 2006 - 2006 INTERN: REPRESENTATIVE, Coca Cola Enterprise France

    Results: 2 commercial deals negotiated
    - In charge of a portfolio of 10 clients
    - Checked the merchandising and advised orders each week in order to avoid out of stock during the summer

Formations

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