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Continental
- Marketing and Communication Manager at BestDrive/Continental
Toulouse
2015 - maintenant
Marketing and communication team leader : 9 people
- Preparation of the annual promotional and communication plan
- Optimisation and monitoring of the use of available budgets
- Design of sales support tools
- Use and improvement of the customer database : CRM, datamining, satisfaction surveys
- Creation and deployment of the brand loyalty program
- Responsible for network pricing policy BtoC BtoB
- Market analysis, competitive intelligence, definition of lines of development
- Selection of brands to be integrated into the product portfolio
- Sourcing suppliers in collaboration with purchasing department
- Management and measurement of performance, definition of key indicators,
implementation of activity monitoring dashboards.
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Continental
- Area Sales Manager South Europe
Toulouse
2012 - 2015
· Management of the exclusive importers of the Continental Group’s brands for Greece, Cyprus and Malta :
- Definition of the local sales and marketing strategy
- Turnover 2015 : €21 Mio, increase Ebit 2015 Vs 2012 : +21%
Responsible for sales development of General Tire brand for France, Spain, Italy and Portugal :
- Local distribution agreement negotiations
- Definition of pricing policy and marketing strategy in agreement with sales department
Europe
- Turnover 2015 : €19 Mio, increase Ebit 2015 Vs 2012 : +32%
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Continental
- Key Account Manager 'Resellers'
Toulouse
2011 - 2012
Negotiation of national and international tenders
Implementation of the Continental sales policy
- Achievement of pre-set volume objectives and profitability
Sales promotion :
- Construction and monitoring of sell-in and sell-out sales activities
- Management and optimization of available budgets
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Continental
- Key Account Manager 'Auto Centers' Europe
Toulouse
2010 - 2011
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Continental
- Key Account Manager 'Auto Center' France
Toulouse
2005 - 2010
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Continental
- Opertaions Manager
Toulouse
2001 - 2005
- Implementation of sales activities in agreement with the Key Account Manager
- Construction of KPIs action tracking tools : cost/performance ratio, product availability, delivery quality, product image.
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Sage France
- Sales representative
Paris
1999 - 2000
Customer development and loyalty of a portfolio in the North region
Optimisation of available sales and loyalty tools (promotion, training, customer, innovation)
