Fabrice DIOP


En résumé

Mes compétences :
Trade marketing


  • R.C.C - Directeur Commercial

    2012 - maintenant
  • Sitour Merchandising - Chef des ventes

    Argenteuil 2010 - 2012 ITM/GALEC/SYSTEME U
  • Bolton Group - Trade Marketing Manager

    2007 - 2009 Report to Trade Marketing Director, Responsible for a team of 1 Trainee

    - Key Responsibilities:

    . Leading the Promotional Activity & Strategy (owner of the promo plan, creation of POS material)
    . Managing the Trade Marketing budget totalling €1.2 Million
    . Analysing 4 brands market for annual category review
    . Developing Merchandising Strategies for the different ranges of products / Merchandising Partnership with Mass Market totalling €100k
    . Managing Display plan (30,000 units) €750k
    . Managing operational marketing agency to cover our in store activities €100k
    . In charge of efficiency analysis, Sell in & Sell out analysis regarding in store events
    . Ensuring coordination between Marketing (Product Manager), Logistic, Sales (Sales Director/NAM/Category Manager) and Sales Force department (Area Manager/Sales Rep) regarding information sharing over the 4 brands in Mass Market
    . Collating forecasting with Buyers, Logistics & Marketing dept into a monthly report
    . Providing Sales force with sales tools

    - Key Achievements:

    . Created 2 seminars: 1.Efficient Promotional Sales; 2. Strategic Merchandising on field
    . Set up new MRP SAP (regarding Trade marketing activities: Promo, POS Material)
    . Generated 14% incremental turnover for Auchan and 7% incremental market share for Carolin brand
    . Successfully conceptualised and developed Cross Merchandising system “tie system”
    . Reduced Displays complexity by 20%, saving €100K in specific components
    . Boosted assortment of missing SKUs resulting in 71% of missing SKUs referenced
    . Imagined, created and spread “Planet Bolton” internal sales web platform to provide sales force with all information and tools resulting in time efficient platform in data transmission, paper use reduced by 25%.
  • Bolton Group - Sales Representative

    2006 - 2007 Report to Area Manager

    - Key Responsibilities:

    . Ensuring assortment and special offers management for national grocery
    . Developing sales of 250 Hyper and Supermarkets and 3 warehouses
    . Optimisation of in‐store merchandising solutions (Planograms creation, reshelving projects)
    . Competition analysis for Marketing and Sales

    - Key Achievements

    . Set up new business partnership with a specific distribution warehouse resulting in increased sales up to 33% within one year
    . Successfully developed strong sales skills, showed involvement and interest for challenges resulting in finishing 1st at a National internal sales challenge
    . Regularly chosen to accompany Italian managers during Store‐checks around Paris’ suburb as a result of hard work and focus towards delivering competitive data to Sales & Marketing departments
  • Procter & Gamble - Shopper Marketing

    Asnières-sur-Seine 2005 - 2006 Report to Shopper Marketing Manager

    - Key Responsibilities:

    . Creation of in‐store promotional operations and POS material
    “Shopper Marketing” budget and marketing plan management
    . In charge of efficiency analysis, Sell‐in & Sell‐out analysis
    . Carrying out assortment studies for “Carrefour” subsidiaries
    . Taking part in internal strategic plan on several P&G categories

    - Key Achievements:

    . Successfully developed Christmas Thematic promotion [€170K] for Carrefour distribution on 2 categories (Home Care, Beauty care) with the result being that it boosted Carrefour market share in a critical period for non‐food categories
    . Carefully analysed Carrefour Health & Beauty Care Proxy category assortment and recommended assortment changes resulting in P&G HBC assortment growth by +17%
    . Key player with Shopper marketing manager for creating Mid‐term Plan layout
  • Valeo - Sales Coordinator

    Paris 2003 - 2003 Marketing & Sales Coordinator ‐ Engine Cooling Branch ‐ Santena Plant
    Report to Sales Manager

    - Key Responsibilities:
    . Carried out a study on Italian market for French headquarters
    . Supporting sales manager in forecasting the production (Mid Term Plan)
    . Ensured coherence between forecasted and realised production

    - Key Achievements:
    . Thesis on: Engine cooling evolution and climate control inside the cockpit
  • Palm Europe (Handhelds) - European relationship marketing program coordinator

    2003 - 2004 Report to European Relationship Marketing Manager

    - Key Responsibilities:

    . Assisted in new products launch (positioning and pricing strategy for each EMEA country)
    . Local POS material creation
    . Promotional offers design for all EMEA countries, communicated with the installed database through enewsletter and promotional emailing campaign
    . In charge of the websites restyling (new design, more services) to improve efficiency
    . Leading a CRM project to valuate the European emailing project efficiency

    - Key Achievements:

    . Led company change of name (to palmone) among customers through e‐newsletter program
    . Established a CRM project to evaluate the European emailing project efficiency with the result being utilised data’s and improved emailing subscription program
    . Grew Palm’s database by 2% and set‐up new partnership with software developers


  • Université Lyon 3 Jean Moulin (Lyon)

    Lyon 2004 - 2005 Master Commerce Exterieur et Relations Internationales
  • Università Degli Studi Di TORINO (Torino)

    Torino 2004 - 2005 Marketing dei Servizi
  • Politecnico Di TORINO (Torino)

    Torino 2000 - 2004 Laurea + Master in Industrial Manufacturing
  • Ecole De Management Léonard De Vinci

    Paris 2000 - 2004 Diplome Management International - Mention Bien
  • Lycée La Folie Saint James

    Neuilly Sur Seine 1996 - 1999 Baccalauréat Economique et Sociale


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