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THE GLENMORANGIE COMPANY (LVMH #1 Luxury Group)
- CREATIVE SERVICES DIRECTOR
2014 - maintenant
pour les marques Glenmorangie et Ardbeg.
Poste basé à Edimbourg, Ecosse.
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CPI GLOBAL
- Responsable Commercial / Account Manager
Noisy-le-Grand
2014 - 2014
CPI GLOBAL est une des premières sociétés françaises de Communication Hors Médias : Présentoirs et outils de visibilité / systèmes merchandising / retail digital.
• Développement de nouveau business (prise de brief, étude, devis).
• Suivi de clientèle (création, développement, production).
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Conseil
- Luxury Visual Merchandising Advisor
Angers
2011 - 2013
Creation and management of merchandising projects for luxury/premium Brands:
- Define and implement international merchandising strategies.
- Create concepts of displays, corners, stores, windows, animations and Brand experiences.
- Develop information tools dedicated to Markets to help generate global consistency.
- Drive the creation process for local projects of international scope.
- Interact with agencies, free-lancers and suppliers to bring full service to the Brand.
Lectures and conferences :
- Salon Marketing Point de Vente Paris 2012 - Organisation of a conference on the boom of merchandising position in the strategy of Brands, in partnership with GSMA.
- HEC EMBA Major Luxury and EBS (European Business School) 5th Grade Major Fashion and Luxury – Lecture on Luxury Visual Merchandising Management.
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Moët Hennessy Diageo France (LVMH #1 Luxury Group)
- Special Projects Manager
2010 - 2010
Bring a global Maison vision and acquire a local Market vision.
• Strategic projects with the Executive Committee on the vision of the Company and its Brand portfolio.
• Operational transversal projects with Brand teams.
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Moët & Chandon / Dom Pérignon (LVMH #1 Luxury Group)
- International Merchandising Senior Manager
2004 - 2009
Definition and implementation of the International Merchandising strategy in coordination with the Moët & Chandon and Dom Pérignon Brand Directors, their product managers and the local marketing teams.
• Creation of the position and transfer of my expertise from Perfumes & Cosmetics.
• Recruitment of 2 designers and management of the « Creative Services » Department.
• Creation, development and purchase of displays, corners, stores, lounges, retail animations, brand experiences, windows and event spaces, and all merchandising tools to exhibit our brands with the best visibility in the Off-Trade (wine stores, department stores, travel-retail) and On-Trade (restaurants, bars, clubs) distribution channels.
• Focus on sustainable development (recyclable materials, re-usage, end of life).
• Support of local offices (market visits, training, follow-up).
• Focus on consistency, innovation and excellence in execution.
> Numerous industry awards, including the Grand Prix du Luxe 2006 for the Display Dom Pérignon by Karl Lagerfeld, the Ecran d’Or 2008 for the total-immersion experience at the Moët Bar in Macau, and the Silver European Popai 2010 for the Dom Pérignon lounges at the VIP Room in Paris.
Contributed to the successful fundamental change in the perception of merchandising by our markets and to the recognition of merchandising as a strategic marketing discipline and a business lever to create value.
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Parfums Christian Dior (LVMH #1 Luxury Group)
- Head of Coordination POS* Creation Studio
1999 - 2004
...in the International Merchandising Department
Animation of a team (7 designers) and management of a creation budget (500 Keuros/year).
• Harmonization and optimization of the Studio’s overall performance (briefs, schedules, procedures, compliance with the brand image of Parfums Dior).
• Development of the team’s creative spirit (techniques, materials, exhibitions, fairs, market visits, competitive intelligence, sharing of findings).
• Creation and development of 30 projects annually (launches or animations) in conjunction with the International Marketing teams and the Purchasing Department.
• Organization and animation of the monthly Creation Committees with the CEO.
• Co-animation of the annual International Merchandising Seminar.
> Creation and development of the permanent Color Dynamic System concept (16,000 Generic Testerstands, Bars and Gondolas) applied to Make-Up, Skin Care and Fragrances.
> 17% increase in basic makeup turnover in 2001 with the deployment of the CDS concept.
> Creation of the global merchandising concept, DiorCosmotic, implemented worldwide since 2004.
> Several European and American Popai Awards received for the DiorCosmotic concept.
* Point Of Sale
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Parfums Christian Dior (LVMH #1 Luxury Group)
- POS Creation Manager
1994 - 1999
Development of all the Make-up POS tools.
• Design of windows, displays, press kits, advertisements, brochures, etc.
• Elaboration of information tools for the markets (guidelines).
• Participation in the design of any event related to products: press launches, seminars and internal presentations.
• Training and management of 2 designers.
> Streamlining of tools and formats depending on the priority of the launch.
> Numerous European Popai Awards.
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Parfums Christian Dior (LVMH #1 Luxury Group)
- Merchandising Designer
1988 - 1994
Benefice of a dual education and an architectural advertising approach.
• Design all communication and advertising tools at Point of Sale of a product, a range or an event, globally.
