Francoise REIN

En résumé

Entreprises

• SGS - VP - Corporate Communications & IR

  Arcueil 2006 - maintenant SGS Headquarters - Geneva, Switzerland
  Develop & grow the brand strategy (across businesses and geographies)
  Drive brand integration (SGS acquired more than 60 companies over the last 5 years)
  Work on tools and systems to drive brand alignement, strengthen the positioning and optimise marketing investments
  Support affiliates and new businesses in their communication strategy
  Coach internal teams around the network (Brand management, positioning, communication strategy, dealing with Media, Integration management)
  Several initiatives around service performance

• SGS - Global Business developer

  Arcueil 2003 - 2006 SGS Headquarters - Geneva - Switzerland
  In charge of the international deployment of service certification and customized audit solution
  Management of a team of local business developers spread accross 6 different continents
  Developement of the customised audit solution concept and implementation in large multinationales
  Grew the first teams of international key account managers for the Auditing and Certification departement of SGS

• SGS - Product and Service certification Operations manager

  Arcueil 2000 - 2002 Within the new global strategic unit to drive product and service certification activities:
  Development and management of operating processes for Services and Product certification activities
  Training of SGS employees around its global network to run product and services certification programs
  Keynote speaker in client and trade association conventions.

• SGS - Business Developer

  Arcueil 1996 - 2000 SGS France, Cachan
  Business development and launch a new activity (Qualicert Service Certification)
  Business model / Marketing and communication strategy
  Consulting for multinationals to support their service strategy and performance improvement
  Work with Ministries, consumer associations and standardisation bodies
  Training and coaching of client and SGS teams
  Keynote speaker about Service Strategy at client's and trade associations' global conferences

• Accor - Service Performance auditor & coach

  Paris 1992 - 1993 Quality audit and mystery shopping of ACCOR hotels and restaurants throughout Europe
  Worked and improved audit methods
  Development of training for new auditors and coaching of new team members
  Consolidation of audit results/recommendations for the group

• Accor - Congress Manager

  Paris 1991 - 1992 Managed the Congress Business unit of the largest (at the time) Accor hotel in Paris - Novotel Bagnolet. It covered the growth of the revenues and the management of the operations (banqueting, conferences and F&B related activities).
  One of the key objectives was to improve service performance

• MSR - Paris - France - Consultant

  1989 - 1991 Strategic consulting for service organisations
  Close collaboration with the strategic departement of multinationals to :
  Define their Service KPI's to promote the company's commitment to service excellence (B to C)
  Develop methods and trainings to align the organisation behind the new strategy
  Organise global events to kick-off the initiative (Global conventions with up to 500 employees)
  Train the trainer (senior management of the company)
  Develop and implement internal and external communication strategies
  Measure and follow up upon their service performance

Formations

• IMD - International Institute For Management Development (Lausanne)

  Lausanne 2002 - 2002 Leadership, Collaboration

• ESSEC Business School (Cergy Pontoise)

  Cergy Pontoise 1987 - 1989 MBA - IMHI
  
  International Hotel Management - AAIMHI / ESSEC / Cornell
  Created Junior Enterprise IMHI

Réseau

• Ahmed OUBELLA

• Fouad SAFSAF

• Francis LACROZE

• Jean-François ROOS

• Jean-Marc TAVERNEY

• Kristin SJÖSTRÖM

• Patrick SCHWARTZ

• Roselyne DEFER

• Sylvain POY

• Thomas FELDMAN