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Germain COUTELEAU

Paris

En résumé

Currently looking for opportunities in strategic planning.

Right after me degree I started at Initiative Paris (Media Agency) and worked for international clients like Patek Philippe.

Nearly 3 years working on media strategies allowed me to understand how brands should develop their appropriate and unique communication environment and how building a brand was not all about media budgets.

I then decided to look deeply into brand messages and positioning and joined La Chose, an independant French avertising agency. As an "architecte", I worked on both the "account side" and "strategic side" for clients like Skoda, CNP Assurances, 20 Minutes, Cisco, Saab, Red Bull.

I am now willing to go a step deeper into brand strategies and focus on the strategic planning side either in Ad agencies or Digital agencies.

Mes compétences :
Communication
Digital
Direct Marketing
Management
Marketing
Média
Microsoft Project
Microsoft Project Management
Strategy

Entreprises

  • La Chose - "Architecte" (Account Director + Strategic Planning)

    Paris 2010 - maintenant

  • French Trade Comission of Sydney - Trade officer

    2007 - 2007 French Trade Commission of Sydney

    > Support to French companies over the Australian market

    > Set up and organization of trade fairs aiming at promoting the French "savoir faire"
    - Proposition, management and building of partnerships with local and foreign administrations
    - Collaboration with the suppliers and service providers
    - Operational and logistic follow up
    - Client database management

  • Initiative (Interpublic) - Media Strategist

    2007 - maintenant Attached to the international department
    Management of Paris' International clients/requests

    > Main account - Sector: Top end luxury watch making
    - Definition of the global marketing strategy in partnership with creative and production agencies (London based)
    - Set up and coordination of on/off line action plans through 24 markets
    - PAN International media-planning (off and online)
    - Production control

    > Other accounts: Sectors: Textile / Sport / Alcohol / IT
    - Set up and coordination of on/off line action plans over the French market
    - Collaboration within Initiative's Network worldwide (Set-up and sharing of marketing/media studies - management of punctual international requests)
    - Synergies with client's marketing agencies

    > Media strategy for French pitches in collaboration with the new business department

  • Optimus - Junior Project Manager

    2006 - 2006 Direct marketing agency specialized in fund raising

    > Benchmarking
    > Recruitment (mail / emailing)
    > Reporting (of mail / emailing)
    > Implication in client's communication strategy

Formations

  • INSEEC

    Paris 2004 - 2007 Strategic Marketing

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