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Jean-Philippe ROUBES

Boulogne-Billancourt

En résumé

Spécialisé en animation de réseau de distribution, je possède à la fois une expérience solide dans l'animation commerciale, tout en ayant une maîtrise de la gestion et de l'analyse des comptes d'exploitation. Je suis reconnu pour mon efficacité, ma rigueur et mon autonomie.

En tant que Manager, ma force est de savoir fédérer autour de ma stratégie pour atteindre les objectifs de l'entreprise. Par ailleurs, j'attache une importance particulière au développement de mes collaborateurs.

Adaptable et ouvert d'esprit, je sais travailler en environnement anglophone et pluriculturel.

Mes compétences :
Marketing opérationnel
Marketing stratégique
Stratégie

Entreprises

  • Renault - Conseiller Développement Réseau

    Boulogne-Billancourt 2013 - maintenant - Responsable de la stratégie territoriale de Renault sur la Direction Régionale Lyon Centre Est, j'assure la représentativité de la marque sur le territoire par l'implantation, la résiliation, la rénovation et la mise aux normes des partenaires distributeurs.
    - Responsable du suivi et de l'optimisation de la rentabilité de notre réseau, je conseille nos partenaires d'après l'analyse de leurs comptes d'exploitation.

  • Renault SAS - Sales Manager – Northern Region

    Boulogne-Billancourt 2008 - maintenant Responsible for the sales of Renault and Dacia new vehicles, in coordination with showroom managers of 6 dealerships

    Ø Deployment of Renault commercial strategy and tactical activities to 9 showrooms managers and 64 salesmen on my area
    Ø Follow up of customer satisfaction through monthly surveys, and set up of corrective plans and processes when required
    Ø Animation and management of the sales team in relation with the showroom managers based on the following indicators:
    - New vehicle orders
    - Customer satisfaction index
    - Volume of customers contacted daily by the sales teams

  • Renault SAS - Zone Manager – European Importers

    Boulogne-Billancourt 2006 - 2007 Responsible for the marketing and sales of new vehicles in Ireland, Greece, Cyprus, Malta and Iceland – 25 000 vehicles sold yearly, for a turnover of 250,000,000 €

    Ø Build up of a strong business relation with our local independent importers in each territory
    Ø Set up of commercial targets to the importers, follow up and maximization of their sales through the allocation of commercial supports (Budget of 10,000,000 €)
    Ø Deployment of advertising and commercial plans in each local market, benchmark of processes and plans with Renault subsidiaries.
    Ø Vehicles Ex Works price negotiation with an objective to
    - maximize Renault SAS margins
    - ensure the profitability of our importers
    - reach retail price positioning defined with the importers

  • Renault SAS - Marketing Coordinator – European Importers

    Boulogne-Billancourt 2004 - 2006 Responsible for the logistic and supply process of new vehicles in the Scandinavian countries, and for the analysis of the Renault range positioning.

    Ø Monitoring of the logistic flow (choice of Incoterms, inspection of import centres) and the importer stocks (volume, diversity and age)
    Ø Forecast of new vehicles production needs, deployment and set up of forecasting tools and methods in the territories
    Ø Competition analysis to ensure the appropriate retail positioning of our range on our local markets
    Ø Coordination of the 3-year-plan and yearly business plan

  • Renault UK Ltd - Market Analyst and Forecast

    Boulogne-Billancourt 2003 - 2004 Responsible for the sales forecasting and analysis of commercial results

    Ø Analysis and presentation of the commercial results of the subsidiary to the board of directors
    Ø New vehicle registration forecast for the coming 24 months; set up of the objectives of the subsidiary
    Ø Coordination of the quarterly activity plan – marketing and commercial plans to be deployed in the coming quarter, in relation with the Product Managers, Sales department, Fleet Department, Communication Department, Advertising Department and Finance Department.

  • Nissan Motor (GB) Ltd - Customer Relation Manager

    2002 - 2003 Ø Management of customer complaints as a back office manager – legal or costly cases – promoted after 10 month to a team in charge exclusively of professionals and fleet customers
    Ø Management of the dedicated “good will” budget

  • Nissan Motor (GB) Ltd - Customer Relation Manager

    2002 - 2003 Ø Management of customer complaints as a back office manager – legal or costly cases – promoted after 10 month to a team in charge exclusively of professionals and fleet customers
    Ø Management of the dedicated “good will” budget

  • Renault SAS - Commercial Operation Assistant

    Boulogne-Billancourt 2000 - 2001 Ø Management of a £1,100,000 budget, given to Renault Sales Area Manager to assist the dealer network on punctual deals (such as compensation to a customer for a vehicle delayed, car hire of a vehicle …)
    Ø Monitoring of the advertising expenditures of the dealer network

Formations

Réseau

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