Johanna BALABANE-DUGAS

En résumé

Entreprises

• ARGON & CO - MARKETING MANAGER

  2019 - maintenant

• Argon Consulting - Marketing manager

  LEVALLOIS PERRET 2019 - maintenant

• FEILO SYLVANIA - Product Manager Indoor Luminaires (Architectural, Industry, Residential

  2015 - maintenant Product portfolio management (Museums & Shop Lighting, Industry, Residential)
  Launched a complete Outdoor luminaire portfolio ( facade, landscape & urban)
  Accurate regulation knowledge EN 12464 & 13201, LED specifications
  Monthly reporting per channel & Brand
  Lobbying toward European organizations regarding normalizations and product specifications :
  represents FEILO SYLVANIA within Syndicat de l'éclairage at Commission éclairage intérieur
  Contributor to luminairs marcom plan : Segment Brochures, emailings to targeted Customer database, internal launch events including Technical training
  Training dedicated to professionnal customers ( DIY and trade)
  In charge for luminairs catalogue including database audit and datapublishing

• Philips - Product Manager Outdoor Urban Lighting Luminairs

  Suresnes 2011 - 2015 Contributor to outdoor luminaires marketing plan for outdoor lighting Segment
  Product Portfolio Management
  Product launches within specification channel, technical and commercial training of the sales team
  Sales support for Key Customers
  Product Price positionning,
  Monthly turnover and margin reporting and corrective action plan
  Competitive intelligence follow up (GFK panels, Syndicat de l'éclairage).
  Contributor to developp CristalCity Urban Luminaire, winner of ' Janus de l'industrie 2012' mention eco design (Professionnal reward from institut français du design)
  Monitored marcom activities ( customer events, fairs, catalogues, brochures)
  Built 3 complete business plan related to new LED Lighting solutions: Metronomis, CityCharm, CristalCity.
  

• Philips - Trade Marketing manager Aftermarket Europe

  Suresnes 2008 - 2011 In charge of Automotive lamps
  Market survey to define shelf guidance guidelines
  Plannogramms & Merchandising
  Category Management Project (consumer survey in 3 countries -, deployment of dedicated Shelf guidance tools within 50 Leclerc Shops)
  Trade promotions toward hypermakets, petrol stations, DIY

• Valeo Service France - Trade Marketing Manager Engine Cooling

  Paris 2006 - 2008 In charge of thermal spare parts for independant AfterMarket ( 3500 parts, 13 product families including radiators, waterpumps).
  Trade promotions dedicated to installers and wholesalers.
  Partnership with manufacturers to increase range coverage
  Key User SAP with 2 Accenture consultants: Project manager 'one SAP' to refund SAP by merging 6 countries systems

• Valeo - Product Manager Lighting IAM Europe

  Paris 2004 - 2006

• MOTULTech ( ex LESCOT) - Product Manager Car care products

  2003 - 2004

Formations

• ESSEC Business School

  Cergy Pontoise 2001 - 2002 Mastere Marketing Management

• ECPM Ecole Européenne De Chimie, Polymères Et Matériaux De Strasbourg

  Strasbourg 1998 - 2001 Diplôme d'Ingénieur chimiste specialité Poymères

Réseau

• Benjamin BOULANGER

• Benoit GIRARD

• Jf FUSTEC

• Laetitia BEAUJEAULT

• Ludovic PERROD

• Philippe DE MONTUREUX

• Sandrine MORRONE