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Johanna BALABANE-DUGAS

VANVES

En résumé

Mes compétences :
Marketing
Lancement de produits
SAP Business Information Warehouse
Supports des ventes
Eclairage
Marcom
Prescription
Norme EN13201
Norme EN 12 464

Entreprises

  • ARGON & CO - MARKETING MANAGER

    2019 - maintenant
  • Argon Consulting - Marketing manager

    LEVALLOIS PERRET 2019 - maintenant
  • FEILO SYLVANIA - Product Manager Indoor Luminaires (Architectural, Industry, Residential

    2015 - maintenant Product portfolio management (Museums & Shop Lighting, Industry, Residential)
    Launched a complete Outdoor luminaire portfolio ( facade, landscape & urban)
    Accurate regulation knowledge EN 12464 & 13201, LED specifications
    Monthly reporting per channel & Brand
    Lobbying toward European organizations regarding normalizations and product specifications :
    represents FEILO SYLVANIA within Syndicat de l'éclairage at Commission éclairage intérieur
    Contributor to luminairs marcom plan : Segment Brochures, emailings to targeted Customer database, internal launch events including Technical training
    Training dedicated to professionnal customers ( DIY and trade)
    In charge for luminairs catalogue including database audit and datapublishing
  • Philips - Product Manager Outdoor Urban Lighting Luminairs

    Suresnes 2011 - 2015 Contributor to outdoor luminaires marketing plan for outdoor lighting Segment
    Product Portfolio Management
    Product launches within specification channel, technical and commercial training of the sales team
    Sales support for Key Customers
    Product Price positionning,
    Monthly turnover and margin reporting and corrective action plan
    Competitive intelligence follow up (GFK panels, Syndicat de l'éclairage).
    Contributor to developp CristalCity Urban Luminaire, winner of ' Janus de l'industrie 2012' mention eco design (Professionnal reward from institut français du design)
    Monitored marcom activities ( customer events, fairs, catalogues, brochures)
    Built 3 complete business plan related to new LED Lighting solutions: Metronomis, CityCharm, CristalCity.
  • Philips - Trade Marketing manager Aftermarket Europe

    Suresnes 2008 - 2011 In charge of Automotive lamps
    Market survey to define shelf guidance guidelines
    Plannogramms & Merchandising
    Category Management Project (consumer survey in 3 countries -, deployment of dedicated Shelf guidance tools within 50 Leclerc Shops)
    Trade promotions toward hypermakets, petrol stations, DIY
  • Valeo Service France - Trade Marketing Manager Engine Cooling

    Paris 2006 - 2008 In charge of thermal spare parts for independant AfterMarket ( 3500 parts, 13 product families including radiators, waterpumps).
    Trade promotions dedicated to installers and wholesalers.
    Partnership with manufacturers to increase range coverage
    Key User SAP with 2 Accenture consultants: Project manager 'one SAP' to refund SAP by merging 6 countries systems
  • Valeo - Product Manager Lighting IAM Europe

    Paris 2004 - 2006
  • MOTULTech ( ex LESCOT) - Product Manager Car care products

    2003 - 2004

Formations

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