Mes compétences :
Marketing
Lancement de produits
SAP Business Information Warehouse
Supports des ventes
Eclairage
Marcom
Prescription
Norme EN13201
Norme EN 12 464
2015 - maintenantProduct portfolio management (Museums & Shop Lighting, Industry, Residential)
Launched a complete Outdoor luminaire portfolio ( facade, landscape & urban)
Accurate regulation knowledge EN 12464 & 13201, LED specifications
Monthly reporting per channel & Brand
Lobbying toward European organizations regarding normalizations and product specifications :
represents FEILO SYLVANIA within Syndicat de l'éclairage at Commission éclairage intérieur
Contributor to luminairs marcom plan : Segment Brochures, emailings to targeted Customer database, internal launch events including Technical training
Training dedicated to professionnal customers ( DIY and trade)
In charge for luminairs catalogue including database audit and datapublishing
Suresnes2011 - 2015Contributor to outdoor luminaires marketing plan for outdoor lighting Segment
Product Portfolio Management
Product launches within specification channel, technical and commercial training of the sales team
Sales support for Key Customers
Product Price positionning,
Monthly turnover and margin reporting and corrective action plan
Competitive intelligence follow up (GFK panels, Syndicat de l'éclairage).
Contributor to developp CristalCity Urban Luminaire, winner of ' Janus de l'industrie 2012' mention eco design (Professionnal reward from institut français du design)
Monitored marcom activities ( customer events, fairs, catalogues, brochures)
Built 3 complete business plan related to new LED Lighting solutions: Metronomis, CityCharm, CristalCity.
Philips
- Trade Marketing manager Aftermarket Europe
Suresnes2008 - 2011In charge of Automotive lamps
Market survey to define shelf guidance guidelines
Plannogramms & Merchandising
Category Management Project (consumer survey in 3 countries -, deployment of dedicated Shelf guidance tools within 50 Leclerc Shops)
Trade promotions toward hypermakets, petrol stations, DIY
Valeo Service France
- Trade Marketing Manager Engine Cooling
Paris2006 - 2008In charge of thermal spare parts for independant AfterMarket ( 3500 parts, 13 product families including radiators, waterpumps).
Trade promotions dedicated to installers and wholesalers.
Partnership with manufacturers to increase range coverage
Key User SAP with 2 Accenture consultants: Project manager 'one SAP' to refund SAP by merging 6 countries systems
Valeo
- Product Manager Lighting IAM Europe
Paris2004 - 2006
MOTULTech ( ex LESCOT)
- Product Manager Car care products
