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Marc SUCHET

PARIS

En résumé

Mes compétences :
Social Media Specialist
B2C and B2B Web/Online Marketing
Analyse de données
Management d'équipe
Plan de communication
advertising
market intelligence
recruitment
communication
strategie
international
internet
social media

Entreprises

  • Monster Worldwide - Marketing Director for France, Spain, Belgium and Luxembourg

    2013 - maintenant

  • Monster Worldwide - Senior Manager, Consumer Engagement & Digital Media

    2011 - maintenant Customer Engagement:
    • To lead development of strategy and plans to drive Monster’s regional strategy for consumer (job seeker) brand advocacy, traffic acquisition, and engagement (site usage and key journey completion) ($1.7 Million/quarter).

    Digital Marketing:
    • To provide EU wide support in development of digital marketing strategy and excellence in digital marketing execution in support of aggressive (seeker) consumer acquisition, engagement and conversation goals.

  • Monster Worldwide - Media & Event Manager

    2009 - 2011 Strategy
    • Managing and driving Monster brand on offline & online media
    • Establishing social media strategy for south Europe with deploying complementary approach to SEO / SEA / SMO levers.
    Measurement
    • Elaborating search engine optimization & paid search strategy.
    • Following web analytics results (SEO+SEA+SMO) & brand awareness.
    Management
    • Managing 3 agencies in a highly pressurized environment.
    • Guiding a team of 2 persons and monitoring CRM / Alliances/ Sales tools & Event activities for France.

  • Duke Interactive - Deputy Client Services Director

    2008 - 2009 Deputy Client Services Director for PlayStation – Online
    Strategy
    • Contributing to the interactive development of the PlayStation brand with elaborating an integrated online strategy.
    • Elaborating tactical e-marketing & web activities for local business performance. (FY08:800k€)
    Measurement
    • Elaborating search engine optimization & paid search strategy.
    • Following web analytics results (SEO+SEA).
    • Resuming analytic results for client understanding.
    • Recommending actions to take for continue optimization.

    Pitch management: Transilien / Harry’s / EDF

  • Duke Interactive - Senior Account Manager

    2007 - 2008 Strategy
    •Contributing to the re-appraisal of the Nissan brand by pro-actively initiating local online activities for local business performance.
    •Following up local site and traffic performance.

    Management
    •Coordinating local RBU to understand and report local requests to Nissan Europe.
    •Responsible for the quality of the localized site deliveries, including testing and change management.

  • Apple Computer - European Project Manager

    PARIS 2006 - 2007 Strategy
    •Increasing synergy between reseller needs and targeted merchandising and collateral solutions in 17 countries.
    •Developing flexible POS tools to support sales in emerging markets (iPod, iTunes Music Store & Apple TV).
    •Developing a project management platform to improve merchandising workflow.

    Management
    •Managing a merchandising budget ($1,7 Million/quarter).
    •Briefing, follow up and management of external agencies (4 UK based agencies) in a highly pressurized environment.
    •Implementing worldwide Store-in-Store program in 75 retailers across EMEA.

  • Apple Computer - Product Marcom Specialist

    PARIS 2003 - 2006 Strategy
    •Ensured that programs adhere & support both corporate strategy and European business objectives.

    Production & Coordination
    •Promoting and implementing collateral and merchandising tools for the European market (27 markets & 29 versions).
    •Supported 70 product launches with adapted communication tools for resellers, PR, country sales, Product Marketing & VP.

Formations

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