Nicolas BALANDRAS

En résumé

Entreprises

• Freelance - Consulting

  2016 - maintenant Several consulting missions for commercial setup and business creation
  -Alphasights : consulting member
  -GLG : consulting member
  -FBKT tea company : business development ; commercial strategy (BTB - BTC)

• monbento - General sales manager - transition manager

  Clermont-Ferrand 2015 - 2016 Developing commercial and people team covering Europe and America business during 5 months's mission under transition management role:
  -Set up and implement GTM strategy to achieve +6% margin corporately.
  -Manage and develop commercial team internally with process and follow up (KPI) and externally with customer (concept sell ; developing plan and commercial skill by people).
  -Create commercial strategy plan to reach x2 TO in 1 year and x4 TO in 5 years. Active participation within investor partner meeting to leverage commercial strength.
  -Create several supports to improve commercial follow up and forecast : rolling forecast process ; business follow up and objectives with action plan.
  -Create digital strategy and plan to achieve ind 146 in year one.
  -Implement a new business model with distributors to leverage and increase business x2 : move from a storage model to business developer model thanks to training session with their sales force ; set up KPI for distributor (coverage ; marketing plan ; budget ; order rules)
  -Create and lead merchandising project : set up work shop and regular meeting to follow progress ; make decision and build budget/ROI. Achieve tool box with several tools for specific objective (visibility ; education ; innovation) Create new category management "repas nomade" with a new segmentation.
  -Create specific training on technical sell to improve commercial team skills.

• SAS B2 Be square - la route des vapes - CEO

  2013 - maintenant -JWELL store owner with all things about new business, new model, new job.
  -Relationship with third parts.
  -Define and apply commercial strategy.
  -LEARN everyday and grow like a CEO face to the consumer.

• Procter & Gamble - Market Strategy and Planning Pet care EMEA

  Asnières-sur-Seine 2011 - 2013 -Category manager for Pet care, covering EMEA area (Europe Middle Europe and Africa). Key responsibilities: commercial strategy & terms, portfolio management, initiative deployment & EMEA commercial budget.
  -In charge of e-commerce development with digital marketing team.
  -Lead shopper psychology & merchandising approach for category
  

• Procter & Gamble - Sales Force Manager - Corporate P&G brands

  Asnières-sur-Seine 2009 - 2011 -Direct Manager of 67 people including 5 Unit Managers, 40 sales representatives, 20 sales promoters; 1 business assistant and 1 back office.
  -In charge of recruitment, training & development (sales & management skills)
  -Designed & deployed vision and tools to drive commercial results (coverage, objectives, tools)
  -Provided my best talents for the commercial organisation based on readiness and skills assessment
  

• Procter & Gamble - International Senior Account Manager - Agenor / Arena / Provera / Lidl for corporate P&G brands

  Asnières-sur-Seine 2007 - 2009 -Led P&G Corporate business for three customers (600MM€ TO) at Agenor - Provera and Lidl France.
  -In charge of annual negotiations with customer
  -Follow-up of joint business plans, delivery of financial targets and specific category management projects.
  -International project management with countries (Spain ; BELUX ; Portugal ; Germany ; France) to follow up and help them on the progress.
  -Led international negotiation with Arena for Duracell and get the listing for the next 3 years.
  -Management of 1 key account manager
  

• Procter & Gamble - Senior Account Executive - Auchan Group for Gillette and P&G

  Asnières-sur-Seine 2005 - 2007 -In charge of P&G portfolio at Auchan Group France (92MM€ TO).
  -Led annual negotiations with customer.
  -Joint business plan follow up, sales fundamentals and delivery of financial target.
  -Team management with 2 keys accounts managers
  

• Gillette - Senior Account Executive - Leclerc / Intermarché / Systeme U for Duracell brand

  2003 - 2005 -In charge of Duracell business for three customers (45MM€ TO) at Leclerc ; Système U ; Intermarché.
  -Led of yearly negotiations nationally & international negotiation with Arena (DYI organisation including Intermarché)
  -Follow up of joint business plan, sales fundamentals and delivery of financial target.
  -Led negotiation listing for Duracell with Arena – 9 month negotiation (Duracell was not listed during the last past 6 years).
  -Management of 1 key account manager
  

• Gillette - Commercial outsourcing manager - Gillette corporate brands

  2001 - 2003 -Led outsourcing for the total Gillette brand portfolio (Gillette - Duracell - Braun - Stationery) including sales force ; sales advisor.
  -Brief agency and deploy support to train organisation
  -Owned budget & tracking
  -Led implementation of the sales force training support following a new setup (move from two sales force to one).
  -Management of 3 direct reports.
  

• Gillette - Key Account Manager - Specialty channel for Duracell brand

  1999 - 2001 -In charge of Duracell business for specialty channel (10MM€ TO).
  -Led yearly negotiations with customer.
  -Follow up of joint business plan, sales fundamentals and delivery of financial target.
  

• Gillette - Sale representative and regional account manager

  1995 - 1999 -Negotiation, implementation and follow-up of Duracell brands Sales Fundamentals covering HM ; SM and specialty stores (eg: Fnac)
  -Regional account management (Schiever): led promotional master plan negotiation ; listing and supply.
  

Formations

Pas de formation renseignée

Réseau

• Bastien AMMOURI

• Brigitte MAUDUIT

• Laurent MITERNIQUE

• Lucas KACZMAREK

• Ludivine BOISSEL

• Marco EULA

• Mathis VARNIER

• Nicolas MARCAILLOU

• Pascal CRESSEAUX

• Sébastien ROMAIN