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Perrine ROBY

  • Visa
  • SME market Senior Manager

Paris

En résumé

Pas de description

Entreprises

  • Visa - SME market Senior Manager

    Commercial | Paris (75000) 2014 - maintenant
  • Visa - Large retailers Visa Future of Payment Manager

    Paris (75000) 2013 - 2014 The purpose of this role is to work with the Head of Acquiring & Large Retailers within Sales & Business development department in achieving Visa Europe’s France targets by identifying & managing new business opportunities with retailers.

    The headline business goal is to improve Visa Europe's overall capabilities within Retail sector through:
    • Analysing VFP scope and objectives to evaluate the relevance of the implementation of the solutions for large retailers.
    • Evaluating functional and/or technical feasibility, check regulatory framework & legal compliance before presentation to VE & VEF members and Retailers.
    • Defining and set up complementary studies or consultancy assignments to refine needs and offers.
    • Analysing local market solutions and explore new business opportunities.
    • Participating to meetings & conferences dealing with innovation matters to sharpen market/product knowledge.
    • Managing Visa Europe VFP projects from initial contact to the final product launch.
    • Ensuring effective follow up of members in their VFP implementation projects.
    • Managing internal & external requests dealing with VFP solutions and opportunities.
    • Acting as the Reference person able to present project status and issues to VE &VEF senior management, members and retailers when necessary.
    • Managing production of VFP presentation for local market and delivery of project follow up.
  • Visa - Marketing Project Manager

    Paris (75000) 2009 - 2013 (Long term) Consulting assignments in Marketing Departments of French banks to implement Visa products:
    o Writing of all the documentation linked to the developed products: Marketing summaries, statement of requirements, feasibility studies, guideline documents;
    o Commercial deployment support: Marketing brief, National communication for the bank’s network…;
    o Development & day-to-day management of cross-department projects with Communication, Legal & Marketing departments;
    o Coordination between internal teams and external providers (proposal, follow-up, implementation);
    o Marketing plan improvement scenarios;
    o Market intelligence: benchmarking;
    o Definition of key indicators for marketed products & updating of dashboards.

    => BPCE-Caisse d’Epargne: promotion & development of cards catalogue service (new card designs, redesign of cards catalogue service web site, definition of an efficient & simplified process to support CE network in the issuance of special event cards at short notice.).

    => BNP Paribas: contactless devices launch (card & mobile) Nice 2010. BNP Paribas received the 2010 Publinews Technology Award for this project.
  • Carte Bleue - Market Intelligence Manager

    Paris (75000) 2007 - 2009 • Monitored and analysed opportunities & emerging products related to electronic payment products & services.
    • Set up & regularly updated Observatories providing Marketing information to French banks & Carte Bleue/Visa.
    • Prepared summaries of collected data for Carte Bleue/Visa board & staff.
    • Defined & followed up KPIs.

    => Areas studied : Prepaid, e-commerce, Cobranding, IP Acquisition, Mobile Payment, Cards catalogue…
  • Giat Industries (Nexter) - Market Intelligence Analyst

    Versailles (78000) 2005 - 2007 • Market studies & benchmarking focused on Defence matters: country market analyses, Defence industries database management, International trade fairs reports.
    • Training seminars in Market Intelligence, designed & led role-plays for SMEs, business schools & Chambers of Commerce and Industry.
    • Participated in a project to outsource Giat Industries Market Intelligence Department.

Formations

  • Université Marne La Vallee

    Champs Sur Marne 2004 - 2005 Master 2, European Defence
  • Université Marne La Vallee (Champs Sur Marne)

    Champs Sur Marne 2003 - 2004 Master, European Geopolitics

    Géopolitique européenne
  • HES - ISER (International School Of Economics, Roterdam) ISER (Rotterdam, Les Pays Bas)

    Rotterdam, Les Pays Bas 2001 - 2003 Bachelor, Marketing & International Management
  • Lycée Lesven

    Brest 1999 - 2001 International Trade

    BTS Commerce International

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