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Stéphane GRENIER

MILAN

En résumé

- 4 years experience in General Management (pilot full Profit & Loss and lead Management Committee).
- 14 years experience in Strategic Marketing within Fast Moving Consumer Goods / Health & Beauty multi-channelled markets.
- Strong expertise in operational and development marketing, both at local or international levels.
- Entrepreneur profile with natural management and communication skills. Dynamic, challenge oriented and resilient to pressure.

Entreprises

  • L'Oréal Italie - Directeur Général L'Oréal Paris

    2011 - maintenant 65 Mio units, 185 Mio € Turnover, 750 products. Team of 100 (Management Committee of 6 direct reports).
    - General management : full Profit & Loss for L’Oréal Paris brand portfolio, driving sales, finance, marketing and logistic teams’ performances.
    - Change management: key stakeholder in a complete Division merger between our 2 Business Units mid-2012.
    - Strategic and operational marketing: implemented “new deal” project on Make-up rethinking the full product mix. Performed full potential analysis on 6000 clients. Implemented new stock/portfolio optimization and joint business planning. Results: sell out outperformed the market for the 1st time in 4 years in volume/value (+3% vs 0% market).
    - Product repositioning: relaunched Elvive successfully (+2% volumes, +4% net price) through multi-format trade strategy & innovative media/promo = +8% sell out, became #1 in care. Put Skincare back to growth with portfolio rationalization and line extension = +3% sell out in declining market for 1st time in 3 years.

  • L'Oréal Afrique du Sud - Directeur Général Division Produits Grand Public

    2009 - 2011 50 Mio units, 120 Mio € Turnover, 900 products. Team of 100 (Management Committee of 12 direct reports).
    - General management: drove full Profit & Loss for L’Oreal Paris, Garnier, Maybelline and Softsheen Carson.
    - Change management: implemented merger of 2 Business Units into one Division and boosted teams motivation.
    - Sales: performed ‘Road To Market’ project for our Sales force (team of 65): restructured channel / Head Quarter-Field teams and managed step changes. Modernized commercial tools to boost clients’ full potential. Initiated trade coverage extension with new distribution partner. Optimized commercial spending.
    - Strategic Marketing: lead strategic “localization” of brands mix with multiple skin, hair and hygiene product mix development (extensive ethnic consumer research, product design and media creation).
    - Media: performed full media audit & pitch to appoint new planning & buying media agency.

  • L'Oréal France - Marketing Manager GARNIER France

    PARIS 2006 - 2008 90 Mio units, 350 Mio € Turnover, 400 products. Team of 25 and member of Business Unit Management Committee
    - Coordinated all Above & Below The Line activities (60 Mio € annual budget) in relation with sales, logistic & finance.
    - Implemented brand image, signature (stakeholder in “Take Care” creation & implementation) and product strategy on French Mass market.
    - Defined and coordinated launch or restage of about 50 products/year on 14 sub-brands.

  • L'Oréal - Directeur Marketing GARNIER - Zone Afrique / Orient / Pacifique

    PARIS 2003 - 2005 60 Mio units, 110 Mio € Turnover. 7 subsidiaries (Morocco, Lebanon, UAE, South Africa, India, Australia and NZ). Direct team of 2.
    - Developed deep understanding of local market and consumer needs to identify key areas of growth in various Health & Beauty environments.
    - Recommended Garnier growth’s strategy through developments (product, promo and media) adapted to local needs = 40% year/year average growth.
    - Strengthened expertise in advertising (12 TV commercials and multiple print campaigns on haircolour / skincare / haircare in India and South Africa).

Formations

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