Paris2012 - maintenantI'm in charge of managing the strategic development of all e-mailing campaigns on our worldwide customer databases (promotional or relational), for all Accor brands, to develop sales and loyalty.
One of my key mission is to determine how we can gain in efficiency on the management and sending of all our campaigns. To reach these objectives, my team is split in 2 divisions :
- One division is in charge of campaign management, for all brands, upon the established communication contact plan
- One division is in charge of Project Management, wether the projects are clients oriented (triggered emailings, new language/country versions...) or process oriented (Neolone upgrades...).
Meudon2002 - 2012In charge of E-mailing campaigns, from campaigns conception to post campaign analysis (Click through rates, opening rates, conversion rates ...)
- Using the Web’s best practices to achieve measurable performance gains
- Setting-up targeted campains based on customers profiles and lifecycle
Project Management
- Building up communications plans to attract new customers and developping retention programs
- Communication strategy : optimising the use of on-line, off-line and mobile tools
Launch and developpement of Bouygues Telecom’s Woobees Youtube channel
- Writing Webisodes Scripts
- Attending editorial conferences
- Production team management
BOUYGUES TELECOM
- Team Manager in a call center
Meudon1998 - 2002Head of a team of 20 customers advisors :
-Setting and following quantitative and qualitative targets
-Recruiting customers adivsors
-Managing internal staff mobility
-Training the new customers advisors in individual or collective sessions
-Resolving specific customers issues
CETELEM / FINANCO
- Responsible for credit studies
1992 - 1998Responsible for the evaluation of the files set up by the distributors ( car dealers, kitchen manufacturers, sports clubs...)
Dealing the granted amounts.
