Nicolas GUÉTIN


En résumé

10 années de leadership et management en vetnes et marketing. Expérience internaltianle en Europe, moyen orient et Afrique. 3 ans d'expérience en stratégie et business development.

- Team leadership & coaching
- International – 4 ans en Pologne et Afrique
- Analytical Business skills
- Expérience cross-fonctionnelle(Ventes, marketing, Consultant, Business development)
- Experience prouvée en High Tech et Industrie
- Change management.
- Development commercial multi-channel
- Solution et services informatiques
- Produits et solution à forte valeur ajoutée

Mes compétences :
Information Technology


  • Dell - Sales Director - Software Peripherals and Imaging Public Sector EMEA

    MONTPELLIER 2011 - maintenant In charge of growing Software, peripherals and Imaging business accross EMEA for Public sector.
    Management of 50 internal and field sales representative across 8 countries
  • Dell - Marketing Director EMEA

    MONTPELLIER 2009 - 2011 Market analytics and sales performance review and implementation of sales alignment towards market opportunities in order to grow market share and sales productivity.
    Definition of go to Market strategies via direct and indirect route by verticals expertise (Education, Healthcare and defence)
    Management of analysts and business developers across EMEA.
  • Dell - Marketing Senior Manager EMEA

    MONTPELLIER 2007 - 2009 Corporate and global account
    Marketing mix management for Services, software and server and storage product
    Go to market strategy for core Dell point of view : Simplify IT, Green IT.
    1 000 $M of revenue / 10 brand managers in the team
    Marketing plan definition and execution.
    >40% YoY growth of the services business – Q4 2007.
    > Gain of 2 pt of SV share in the half of 2007.
    >EMEA Marketing VP award as Solution Marketing Man of the year.
  • DELL computer - Segment Marketing manager

    MONTPELLIER 2004 - 2007 Job creation.
    Deployment of a dedicated marketing plan for mid market, public and corporate sector.
    - To Identify market trends and sales expectation.
    Integrate BI and finance analysis. Produce recommendations.
    - To build the marketing plan (marcom, e-pen, product, event …)based on theese recommendations.
    - In charge of the allowance of the marketing budget.
    - Insure execution and measurement of the marketing roadmap.
    - Insure sales and marketing alignment.
    Examples of achievements :
    Internal Sales survey launch every year to improve marketing impact
    Marketing had a strong contribution to call time rate for mid market(3h).
    Annual online survey generated 1m€ in FY06.
    An average of 150 sales projects detected per quarter thanks to marketing actions.
  • Adendum - Co-founder

    2003 - 2004 Creation of the company.
  • NOOS - Head of marketing Internet access and services

    2001 - 2003 60 million euros of turnover, 7 million euros of budget.
    Building of the Internet marketing team composed of 4 product managers,
    Deployment of the Internet strategy, the operational and trade marketing plan.
    Launch of 3 Internet access offers. Value added deals signed with partners such as Microsoft
    Growth of 61% of clients between 2002 and 2001.
    +20% of clients compared to the budget at the end of march 2003
  • Tiscali Group - Marketing Manager

    2000 - 2001 - Liberty Surf SA, BtoC new services marketing manager
    Management of a team of 3 junior product managers.
    Definition of the development strategy for new services and value added services for access offers clients.
    - Libertysurf Entreprises , BtoB new services marketing manager
    Libertysurf Entreprises is the BtoB business unit of Tiscali France. Creation of the structure and definition of the strategy, the marketing plan and the commercial plan. 30 people working for the business unit.
    - freesbee (ISP) Product manager business development :
    Bought by Tiscali in June 2001. Management of 5 projects with 25 persons. Writing of a procedure of project management.
  • Gemini Consulting - Confirmed consultant in the operations discipline

    SAINT GEORGES DE RENEINS 1999 - 2000 Purchasing: Reorganisation of the purchasing department and participation to a reduction cost project. The gains exceeded the expectations of costs reduction by 40%.
    - Redesign to cost (3 months) on a small production line site. Writing of a standardisation method.
  • Fournier Laboratories - District manager of the French speaking area in Africa

    1998 - 1999 Team of 20 representatives over 10 countries. 20 million French francs of turnover. Definition of the commercial priorities and objectives for the mix country/product of the area. Management, training and motivation of the team in order to reach a growth of 5% of the turnover. Establishment of a representative office in Ivory Cost.
  • Fournier Laboratories - Responsible for the controlling department in the Polish subsidiary.

    1996 - 1998 Creation of the fiscal and analytical structure of the subsidiary. Responsible for the reporting. Establishment of the internal procedures in order to improve the decisions flows. I also took part in the strategic plans with the managing director.
    The subsidiary grew from 17 to 80 people in one year and half.


  • HEC

    Jouy En Josas 1994 - 1996 Controlling and consulting
  • Paris II University (Paris)

    Paris 1991 - 1994 Licence of Economics



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