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Olivier MASUREL

KÖLN

En résumé

16 ANS D’EXPERIENCE en COMMERCE DE DETAIL en EUROPE et en ASIE

Lancement et développement de concepts à l’international. Compétences techniques et managériales essentielles acquises pour conduire ce type de mission soit en direction de filiale soit en supervision d’une zone géographique cible.

- Passion pour l’Homme : formation d’équipes soudées respectant les préceptes interculturels
- Organisation rationnelle fondamentale : recherche du meilleur compromis garantissant une création de valeur sur la zone cible
- « Client au centre » : attention particulière portée à la réponse du marché pour adapter ou maintenir en l’état le concept extrapolé et rechercher d’autres opportunités de développement

Compétences

Commerce de détail et produits de consommation
Commerce : Gestion d’affaires et développement, Stratégie cross-canal, Prospection, Management international, Marketing & Vente, Marque et Identité, Gestion opérationnelle
Finance/Administration/RH : Gestion de compte d’exploitation, Changement d’organisation, Management Multiculturel, Management de la performance, Loi du travail (Chine), Loi sur les contrats

Mes compétences :
Business management
B2C
Consumer goods
Operations management
Retail
Business development
Commerce
Performance Management
Branding and Identity
International Management

Entreprises

  • Olivier Masurel Consulting - Consultant international E-Commerce et Print

    2019 - maintenant

  • Eurotops Versand GmbH - Marketing & International Manager

    2013 - 2018 3 product concepts: Eurotops / Eurotops Fashion / Eurotops Komfortable
    5 countries: Germany, France, Austria, Switzerland & Nederlands

  • Eurotops Versand GmbH - Country Manager France

    2012 - 2013 Launch and expansion of the commercial activity in France
    Definition and implementation of the commercial strategy, brand development and website traffic growth
    Responsible for all France related operations

  • 3 Suisses France - Marketing Manager

    2010 - 2012 Scope of responsibility :
    - Customer acquisition
    - Commercial partnership
    - Loyalty cards
    - Direct Marketing Consulting

     Acquisition of more than 1 million customer a year (Budget: 20M Euros)
     Management of the loyalty card offer and revolving credit, members community expansion
     In charge of the Direct Marketing consulting agency: Régilist / www.regilist.fr
     Secretary of the Commercial and Strategic board committee of 3 Suisses France

    Key achievements:
    • Successfully integrated cross channel door-to-door advertising, TO: EUR 2M
    • Created no cost upgraded value acquisition by enhancing commercial partnership activity
    • Decreased by 10% the customer acquisition cost over a year

  • 3 Suisses China - Vice General Manager

    2008 - 2010 3 Suisses International Group (Groupe 3SI) B2C company in charge of retailing on the chinese market Fashion clothing and Home Decoration items

    Scope of responsibility :
    - Administration & Finance
    - Commercial & Buying controlling
    - Operations (Customer service, Logistics, Printing workshop and Distribution)

     Management more than 40 people of Chinese nationality
     In charge of all administrative aspects including legal and financing
     Member of the commercial committee acting on e-commerce development
     Participated in the E-Commerce Conference Asia of the OTTO Group

    Key achievements:
    • Enabled the building cost reduction by 40%, ie CNY 2.3M
    • Initiated the sales development on e-market places, increasing the internet sales turnover by 15%
    • Cut down operations staff from 40 to 12 employees

  • 3 Suisses China - Chief Financial Officer

    2006 - 2008 Scope of responsibility :
    - Administration & Finance
    - Commercial controlling
    - IT

    Main missions :
     Integration of the new group reporting tools and training of the local team
     Creation of the controlling department in charge of both financial and commercial fields
     Definition of the company financing plan
     Planning and supervision of the move of the company to downtown Shanghai, also dealing with fiscal & legal aspects

    Key achievements:
    • Saved CNY 2M by pioneering in implementing a new investment law
    • Leaded the company relocation (Expenditure < CNY 0.5M)

  • Witt International France - Operation Manager

    2002 - 2006 Joint-Venture between Witt Weiden and 3 Suisses International Group in charge of retailing on the French market the Ready-to-Wear textile brand "Witt Weiden"

    Scope of responsibilities :
    - Commercial and Financial Controlling
    - Accounting
    - Outsourced operations
    - IT

    Main missions :
     Development and follow-up of the marketing plan evaluation chart
     Responsible for marketing analysis and customer selections
     Supervision of the company e-commerce project
     Participation in the group e-commerce forum e-3Si
     Participation in the kid concept think tank of the group 3Si

    Key achievements:
    • Reduced by 3 days the customer delivery time
    • Leaded the integration of a new ERP system

  • Motive Ltd (UK) - Logistics Manager

    2000 - 2002

Formations

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