Comprehensive Marketing and Sales expertise with 18 years of experience in first-class FMCG and Retail / Leisure companies (YUM !, Orangina-Schweppes and Reckitt-Benckiser), in international environment, including 4 years of experience in the US.
Specialties: Marketing Strategy, Brand Management, Advertising Development, Media, Digital (Social Media and Communication), Sport Sponsoring, Consumer Insights and Experience, Services (Digital) and Products Innovation, International collaboration, People Management.
Strong believer in emotional marketing based on strong Consumers Insights that build deep connections with consumers and build love brands.
HEC Class on NeuroMarketing.
Mes compétences :
Stratégie de communication