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Apple
- Head of Marketing and Strategy, EMEA, Search Ads
PARIS
2017 - maintenant
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Microsoft
- Directeur Marketing International
Issy-les-Moulineaux.
2014 - 2017
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Microsoft
- EMEA Group Marketing Manager
Issy-les-Moulineaux.
2010 - 2014
Drive the pan-regional marketing strategy and executions in collaboration with local and global stakeholders. Primary objectives: to acquire, grow and retain a base of small and medium customers through CRM, Direct Marketing, Online Marketing, PR, media buys...
In particular, responsible for the industry and customer engagement accompanying the global deployment of the Yahoo! and Microsoft Search Alliance in Europe (Thought leadership, Industry Engagement, Customer engagement, eCRM, webinars)
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Microsoft Uk
- Marketing Manager
Issy-les-Moulineaux.
2008 - 2010
Develop audience marketing programmes for the UK SMB market and Advertising industry in order to:
- raise awareness of Microsoft search product portfolio (Bing, adCenter);
- communicate Microsoft Advertising value propositions;
- acquire and grow a base of 25k+ online advertisers;
- produce engagement programme to grow and retain advertiser base and their agencies
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LBi Group, London
- European Sr. Account Director
2007 - 2007
Clients: Kodak EMEA, Sara Lee (Sanex, Douwe Egberts)
Competencies:
- Online marketing campaigns: blog management, community infiltration, display advertising, micro-sites...
- International CRM program
- Management of 2 Sr. Account Managers and a Account Executive
Main contributions:
- Deployed a blog and content strategy to launch Kodak new home printer in both UK and Germany
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Chemistry Communications Group, London
- ECRM Account Director
2006 - 2007
Clients: Kodak EMEA (500k€), AOL UK, International New Business
Competencies:
- International CRM program development.
- Management and development of a business unit
- Management of an Account Manager and a Sr. Account Executive
Main contributions:
- Implemented a eCRM program for Kodak in EMEA including brand building newsletters and promotional emails (12 countries, 9 languages).
- Deployed recruitment campaign for AOL Broadband
- Took part in several international pitchs (airlines, automotive, consumer electronics) - pending.
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Publicis Worldwide, Paris
- Account Director
2005 - 2006
Client:
Hewlett-Packard (27,3M€ media budget in 2004, 50 campaigns).
Competencies:
• Strategic consulting and project management.
• Creation of Integrated Marketing Campaigns: ATL, BTL, online.
• Supervision of a three-person team.
Main contributions:
• Strategic recommendations on digital entertainment and home photo printing.
• Monentreprisenumerique.com: online website to introduce HP/Intel/Microsoft joint offer for SMB (supported by banners, emailing, web films and press inserts).
• Cross-promotion in partnership with DreamWorks: on-pack promotions, street marketing and data enrichment program via an online website (60.000 new opt-ins).
• Conceived Hypegallery Paris. A highly-targeted and integrated campaign implying the coordination of 9 agencies to cover advertising, web design, event, viral, film production, grass-root marketing, PR (Budget: 1.4M$, 33000 visitors, 2500 participants. Awarded Grand Prix Strategies 2005 and in the latest Gunn Report).
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Publicis Worldwide, Paris
- Sr. Account Manager
2001 - 2005
Clients:
SAGEM (14M€), Vivelle-DOP (12,5M€), T-Online France, SAMUsocial, Pèlerin.
Competencies:
• Advertising project management: from the brief to the international deployment.
• Brand Reviews and Competitive Benchmarks.
• Master the production processes (digital, sound, photo and film).
Main Contributions:
• Develop pan-European communication strategies for SAGEM Mobile Phones targeting at the younger audience. (Awarded in Cannes, Epica and NY Festivals).
• Launch of hairstyle products.
• Redefined T-Online France communication strategy (Implementation of a 7M€ integrated campaign -online, direct marketing, BTL, PR- to gain of 150.000 new subscribers over 3 months).
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Publicis Asia Pacific, Singapore
- Graduate Trainee
2000 - 2000
. As a Regional Coordinator, conducted an internal analysis on the New Economy and its implication on advertising business in Asia Pacific.
. Having participated to a successful pan-Asian pitch, I was designated Regional Account Executive handling Délifrance, Singapore’s second largest restaurant chain, and co-ordinating the account in the Asia Pacific region: tactical campaigns including both ATL and BTL activities
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Renault AG, Berlin
- Assistant to Regional Sales Director
1998 - 1999
As the Assistant of the Regional Sales Director for former Eastern Germany, I was involved in the various stages of the decision making and accomplished specific missions among which:
. Launched a special model to celebrate the 10th year of Renault in Eastern Germany implying to analyse both competition and specific consumer needs to define the product and brief the agency.
->Gain of 5 point market share in the relevant segment
