Creative marketer, passionate about innovative solutions in the biotechnology and pharma sector
Mes compétences :
Santé
Market research
Strategic Marketing
Electrical
Entreprises
SynapCell
- Marketing Manager
2016 - maintenant
Robert Walters France
- Consultant Biotech and Pharma Industries
Paris2015 - maintenant
Becton, Dickinson and Company
- Senior Product Manager
2014 - 2015
Mauna Kea Technologies
- Global Product Manager
Paris2011 - 2014Product management and development
- Product Launch
- Product Lifecycle management
- Incremental Innovation
- Continuous interactions with R&D to address market trends and customers needs (hard/software)
- Demonstrations/ Installations
- Technical and applicative assistance
- Personalized customer follow-up worldwide and strong relations building with key opinion leaders
Product line up positionning
- Competition analysis
- Market and technical watch
- Pricing
- USP definition and collaterals creation
- Value proposition
- Messaging
- Branding, image management
- Graphical Identity
eCommunication
- Resources in the cloud
- Microsite design for product launch
- Website briefing, content and layout implementation
- Newsletters creation/emailing
- Webinar
- eTrainings
Operational Marketing
- Tradeshows participation
- Conferences animation and public presentation in English or French
- Roadshows EMEA/LATAM/APAC
Business Development for a whole product offer
- Biomarker companies (fluorescence, molecular markers)
- Accessories
- Strategic alliances
Mauna Kea Technologies
- Product specialist
Paris2010 - 2011• Product portfolio management - Market analysis - Business cases
• Market research, competitive analysis, product positionning
• Webdesign - Webpages creation and layout with a good sense of design, Product focusing, key-selling messages
• Project management
• Building good and sustainable relationships with either customers or distributors.
Bata France Distribution
- Business Unit Manager
Puteaux2005 - 2006• Sales forecasting
• Financial goals achievement (increased the store turnover by 2 points within 1 year)
• Recruitment
• Salesforce training
• Strong leadership and motivational skills
• In-store display management with respect to merchandising good practices as well as marketing recommandations
• In-store promotion, advertising
• Customer-focused approach, personalized advices providing
• Customer follow-up and good relationships building over time
• Sales animations, in-store modulation with regards to customer needs
