Hedi GHARBI

En résumé

Entreprises

• SynapCell - Marketing Manager

  2016 - maintenant

• Robert Walters France - Consultant Biotech and Pharma Industries

  Paris 2015 - maintenant

• Becton, Dickinson and Company - Senior Product Manager

  2014 - 2015

• Mauna Kea Technologies - Global Product Manager

  Paris 2011 - 2014 Product management and development
  - Product Launch
  - Product Lifecycle management
  - Incremental Innovation
  - Continuous interactions with R&D to address market trends and customers needs (hard/software)
  - Demonstrations/ Installations
  - Technical and applicative assistance
  - Personalized customer follow-up worldwide and strong relations building with key opinion leaders
  
  Product line up positionning
  - Competition analysis
  - Market and technical watch
  - Pricing
  - USP definition and collaterals creation
  - Value proposition
  - Messaging
  - Branding, image management
  - Graphical Identity
  
  eCommunication
  - Resources in the cloud
  - Microsite design for product launch
  - Website briefing, content and layout implementation
  - Newsletters creation/emailing
  - Webinar
  - eTrainings
  
  Operational Marketing
  - Tradeshows participation
  - Conferences animation and public presentation in English or French
  - Roadshows EMEA/LATAM/APAC
  
  Business Development for a whole product offer
  - Biomarker companies (fluorescence, molecular markers)
  - Accessories
  - Strategic alliances

• Mauna Kea Technologies - Product specialist

  Paris 2010 - 2011 • Product portfolio management - Market analysis - Business cases
  • Market research, competitive analysis, product positionning
  • Webdesign - Webpages creation and layout with a good sense of design, Product focusing, key-selling messages
  • Project management
  • Building good and sustainable relationships with either customers or distributors.

• Bata France Distribution - Business Unit Manager

  Puteaux 2005 - 2006 • Sales forecasting
  • Financial goals achievement (increased the store turnover by 2 points within 1 year)
  • Recruitment
  • Salesforce training
  • Strong leadership and motivational skills
  • In-store display management with respect to merchandising good practices as well as marketing recommandations
  • In-store promotion, advertising
  • Customer-focused approach, personalized advices providing
  • Customer follow-up and good relationships building over time
  • Sales animations, in-store modulation with regards to customer needs
  
  • Stock management
  • Accounting
  • Marketing mix
  • Operational Marketing
  • Law

Formations

• Grenoble Ecole De Management

  Grenoble 2010 - 2011 MS, Biotechnology Management | Marketing | Finance | Accounting
  
  BioPharmaceutical Industry | Strategy in the Biotech-Pharma sector (Licensing, M&A, CRO, CMO...)

• Université Rouen Haute Normandie

  Mont St Aignan 2004 - 2010 MSc, Biotechnology | Imaging Techniques | Marketing

Réseau

• Amandine CASTEL

• Benoit BINCTIN

• Didier LAURE

• Emmanuel KAISER

• Equipe DM JOB

• Eric BOITEL

• Françoise DOBLER

• Jean-Philippe GAUME

• Lauriane PETIT

• Lucie FONTENAY (LECOCQ)